Buyers and sellers are constantly looking for ways to improve the efficiency of programmatic supply paths. DSPs are moving closer to publishers, while agencies are cutting preferential deals with SSPs.

In this session, Ana Milicevic, Principal of Sparrow Advisers, Lisa Arnold, Vice President of Programmatic Strategy at Dentsu and Greg Watkins, Founder of AllHipHop.com, will discuss the state of the programmatic landscape, who stands to win and what changes are on the horizon.