As we hurdle into a new year with landmark events that define and flex the creativity of advertising, agencies are tasked with carving out paths that not only protect their margins and value, but also nurture their greatest asset: their people. In this session, leaders from top agencies come together and discuss how everything from client spend and AI to social media campaigns and big-budget advertising is influencing strategy and vision that drives business and achieves goals for themselves and their clients. 

Over 50% of consumers are now invisible online, thanks to the deprecating third-party cookie. This huge addressability gap is growing and poses a threat to digital advertising performance. The next evolution of digital marketing needs to solve this - and the answer lies in AI.

Join Konrad Feldman, Chief Executive Officer at Quantcast, as he shares how the powerful discerning force of AI can help sort and decipher the vast wealth of data online to spot audience signals. Learn how to surface the detailed consumer trends and behaviors your brand needs to tap into to nurture your marketing funnel for the upcoming year and beyond.

The power of live TV in 2024 – A Summer Olympics, Super Bowl and a Presidential Election define a special event-heavy year. Panelists discuss the ongoing relevance of ad-supported, live, broadcast television, and commonalities in terms of producing massive live events amid a constantly-evolving TV landscape. 

Visit Suite 207 to hear Marie Lamonica, Managing Director, Creative Strategy, We Are Rosie in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

The landscape is changing, but are marketers ready? As the advertising industry dives into a new year full of exciting and defining events, marketers are balancing how they choose to engage in these moments while also delivering on brand growth. MediaLink’s Chief Brand Officer and Managing Director, Lena Petersen, unveils fresh insights from The Marketer’s Forecast 2024 and highlights the forces that are shaking up business and culture. From brand-agency partnerships and ESG initiatives to tech and innovation, explore the factors the industry finds most valuable as they seek to navigate the next months ahead.

Visit Suite 207 to hear Natalie Sunderland, CMO of BNY Mellon in conversation with Jenny Rooney as part of the Marketing Vanguard podcast. Please note that space is very limited and guests can join on a first-come basis. 

With the Super Bowl, the Paris Summer Olympics and a U.S. presidential election, publishers and platforms should expect an advertising windfall in 2024. The year will also see the much-delayed deprecation of cookies in Chrome, leading to new avenues for data partnerships and more creative measurement modeling for the industry. We'll bring together the best minds in media, technology and advertising to find the best measurement solutions for the trillion dollar global marketing ecosystem.

With the inevitable era of cookie deprecation upon us, advertisers are all too familiar with navigating the complex intersection of advertising strategies and user privacy, but the post-cookie landscape is not always easy, obvious, or one-size-fits-all.

In this session, Melinda Han Williams, Chief Data Scientist at Dstillery, and Alexander Potts, SVP, Programmatic Media Lead at Tombras, will explore the strategic shift towards AI and self-supervised learning, enabling advertisers to do more with less data by highlighting a recent agency success story. Learn how leveraging new technology can deliver both campaign performance and user privacy and walkaway with valuable insights that can help positively impact and inform your business strategy. 

It’s often said that creativity can change the world, and marketers and creatives want to win kudos for bravery. But it’s all too easy to misstep against a backdrop of heightened cultural tensions, the upcoming U.S. election, wars abroad and economic turmoil. How do you truly take creative risks when scrutiny of brands is higher? Creative leaders and marketers will share their guidance and lessons learned from past mistakes.

Visit Suite 207 to hear Steven Wolfe Pereira, EVP and Chief Client Officer, TelevisaUnivision in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

Visit Suite 207 to hear Nada Arnot, SVP of Marketing at The Economist in conversation with Luz Corona and Mark Stenberg as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

In a world where connections are forged through the realms of music, sports, and entertainment, brands are navigating the multicultural landscape to establish deeper and more meaningful ties with consumers. In this session, Steven Wolfe Pereira, Chief Client Officer at TelevisaUnivision and Board Director at Whalar, shares insights around the powerful role of creators as the driving force in this cultural shift and how these influencers serve as authentic conduits, bridging brands with audiences in a way that resonates with the diverse and digitally-driven generation—Gen Z.

After several years of shifting budgets toward performance marketing in the name of driving short-term growth, brands are rethinking the balance of brand and performance marketing and aligning the two more closely to work in tandem. Getting that formula right will be critical to drive long-term stability while meeting short-term sales goals.

In an era of unprecedented digitization and technological advancement the feeling of human disconnection has never been greater. For brands to bridge this gap and connect authentically with their key audiences, they’ll need to foster new relationships built on data.

Explore how AI is revolutionizing marketers' understanding of the humans in their audiences, driving efficiency, and fostering effective growth for brands across industries. We will unveil their highly anticipated "2024 State of the Consumer" report, crafted using AI-powered data. And delve into how AI decodes human behavior, preferences and emotions, empowering brands to create personalized, resonant experiences at scale.

Leave this session with an understanding of how AI-powered data fosters trust, relevance and emotional resonance that transcends traditional marketing approaches and positions brands to thrive in an era where 1:1 human connections are paramount.

ADWEEK leadership and editorial staff will share the big ideas, innovations, and strategies they'll be watching for in the new year--and the headlines they'll be chasing. Hear their perspective on what lies ahead for the brand business--and for ADWEEK.

Visit Suite 207 to hear Marisa Thalberg, Chief Marketing and Communications Officer of SeaWorld Parks & Entertainment in conversation with Jenny Rooney as part of the Marketing Vanguard podcast. Please note that space is very limited and guests can join on a first-come basis. 

Join Adweek editors and reporters as well as your fellow attendees to network, connect, and digest and discuss all the content and insights from the day over refreshing cocktails and tasty bites.