As privacy expectations, tech, and regulations change, marketers are looking for ways to continue to reach new consumers with a multitude of post-cookie identification and targeting techniques. But what about the consumers who don’t want to be identified?

In this session, learn how marketers can respectfully connect with those consumers who choose not to opt-in to digital tracking, with high efficiency and reach, with or without leveraging marketer first party data.

Welcoming remarks and a look at the event.

Delta Air Lines’ north star is all about creating experiences that bring people together -- whether it’s connecting customers in hundreds of its global destinations or by deepening cultural understanding. Join Adweek and Molly Battin, Delta’s SVP of Global Brand Marketing as she explores how the brand is building a deeper and more inclusive sense of community both in flight and on the ground.

More than ever, brands are finding ways to get closer to the customer, closer to data and closer to purchase. Shortening the connection between an ad and the final purchase can increase media investment efficacy when layered with first-party data and customer intelligence. Learn how brands and agencies are using retail media, the fastest-growing digital marketing channel, to reach audiences outside retailer’s owned properties through CTV, digital audio, display and social.

Join a cross-industry panel led by Walmart Connect, to hear how the space has evolved and ways retail media leaders like Walmart are making it easier for advertisers to connect with and influence shoppers wherever they are – from unlocking our suite of omnichannel capabilities across Walmart to tapping into innovative tools that help advertisers connect to shoppers, like Walmart DSP.   

Focusing on direct consumers' changing needs and their right to privacy is more critical – and challenging - than ever. Join Adweek as we hear from Mary Lunghi, IKEA U.S.'s Senior VP of Consumer Insights and Analytics, and Mozilla's CMO Lindsey Shepard on the ever-evolving strategies to understand consumers, meet them where they are, as well as continue to protect consumers’ privacy and engender their trust.

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2021 and offer predictions on what’s in store for 2022.

Unbreakable customer relationships that fuel growth and amplify Customer Lifetime Value are forged through the AI-driven data that bridges the gap between humans and the values and preferences that drive their purchasing decisions.

The Resonate Ignite Platform™ holds the power of 14,000+ proprietary, proprietary first-party insights on 230 million U.S. consumers, giving you the ability to build targeted, human-centric segments at scale and target and engage them across the digital channels. 

In this session, you’ll learn: 

• Why the future of consumer-brand relationships relies on adapting to the new (and newer) normal using AI  
• How privacy-safe machine learning allows brands and agencies to keep a pulse on evolving consumer sentiment, which is critical for deep consumer connection 
• Why tapping into values and motivations leads to more meaningful brand engagement 

Vista is one of the leading companies in the e-commerce industry, and the emphasis on consistent consumer connections is to thank. Join Adweek as we hear from CMO Ricky Engelberg on how they convey a business' brand and product messaging while also upholding guaranteed satisfaction and lasting B2C trust to ultimately have some of the most loyal and committed customers in the market.

As 2022 sets off to be another unprecedented year, marketers are eager to understand the shifts in consumer behavior and how technology can be leveraged to improve business results With the demise of 3rd party cookies and the rise of first-party data, marketers can now unpack not only the what in their creative, but also the why to directly improve ad performance.

Join VidMob founder and CEO Alex Collmer as he discusses how data can be used to turn creative insights into action.

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2021 and offer predictions on what’s in store for 2022.

The Wall Street Journal, Barron’s and MarketWatch are synonymous with their sought-after audience of high-powered business and investment decision makers.

Hear from Dow Jones’s Chief Revenue Officer, Josh Stinchcomb, about how his team uses proprietary research, first party data, and breakthrough technology offerings to super-serve its communities, helping them stay informed and make critical decisions.

McDonald's "fan truths" have been the basis of the brand's most recent marketing wins, helping inform go-to-market strategies for iconic work like the Famous Orders platform. Real-time feedback in the form of social insights has become one of the primary data tools in McDonald's and W+K's arsenal.

Join Adweek and two of the industry’s leading players in creativity — VP of Marketing, Brand Content and Engagement at McDonald's, JJ Healan, and Wieden+Kennedy New York’s Group Creative Director, Marques Gartrell —as they uncover the ways that taking inspiration from fan truths has manifested in creativity, both in media and in restaurant.

The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in the capabilities to reach new generations of consumers.

Join Adweek as we hear from Tim Clark, Chief Digital Officer at NASCAR, as he shares how the brand is navigating their metaverse strategies, crafting robust online experiences for its audiences, as well as predictions for this new frontier for marketing.

Thank you for joining!

Welcoming remarks and a look at the event.

Companies are hurriedly drafting their new normal. From work from anywhere to a revert to the pre-pandemic office. Leaders are navigating the sometimes-elusive balance between productivity and well-being while preparing to pivot as changes arise.

In this interactive panel session, a cross section of leaders discuss their approach to the planning process, considerations, and decision-making.

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2021 and offer predictions on what’s in store for 2022.

Now more than ever, job seekers hope to work at companies that serve a greater purpose. As a values-driven business since its inception, premium basics brand Bombas has mastered its mission, from its One Purchased = One Donated mission, to fostering employee wellbeing and commitment to DEI.

Join Adweek as we hear from Randy Goldberg, Bombas’s Co-Founder and Chief Brand Officer, on his approach to hiring and retaining talent through the lens of its core values and fostering an inclusive work environment.

Storytelling comes with great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely to discern what is genuine action and not woke-washing.

Join Adweek as we hear from writer, activist, and comedian Baratunde Thurston who offers insights on this important topic from conversations featured in his new podcast “How to Citizen.” He’ll explore how he is using the platform to reimagine “citizen” as a verb, how we can better wield our collective power, and offer a glimpse into what the future can look like for talent as we continue to progress with deconstructing social injustices.

The rising importance of the CMO has been exponential in changing company culture in recent years. What influence does the CMO have in articulating and amplifying both employee culture and company strategy? How can the brand drive employee retention?

In this session with Uber CMO Thomas Ranese, we’ll look at why the CMO role is crucial for clarifying and delivering on company purpose, how their external facing role can shift thinking in the C-Suite and the company at large and why CMO’s are best positioned to create a successful internal culture.

Companies must continue to focus on DEI; no matter the size, purpose, or setting – it must be at the top of businesses’ list of priorities. 

Join Adweek as we hear from Elizabeth A. Morrison, Chief Diversity, Equity & Inclusion Officer at Levi Strauss & Co., discuss why she aligned her career objectives to inclusion, and why attracting and retaining a diverse workforce is crucial for the future of work.

Thank you for joining!