Agenda Overview

—Day 1—
The View
from Above

Powered by emerging technology, the attention economy and societal change, the marketing ecosystem has gone full throttle into a digital drift, moving away from functional silos and toward a convergent future. The new year represents a new opportunity for brands to embrace convergent marketing across their campaign platforms. Today, Adweek is joined by leading executives in marketing, media and creativity to understand how they are adapting to our new convergent reality.

—Day 2—
Connecting With Consumers

Marketing efforts are most successful when their different disciplines are interconnected, working cross-functionally toward a common goal. During Day Two, you'll hear how engaging with consumers has become all-encompassing. Modern strategies are marrying data to creativity, brands to purpose and brand legacies to upstarts in a collaborative effort to refine the customer journey using a fluid approach to client-agency partnerships.

—Day 3—
Tackling
Talent and Transformation

In recent years, marketing, media and tech industries have accelerated their business models with the help of thoughtful team building. On Day Three, you'll hear from industry leaders and experts on their best practices for retaining and recruiting the right talent, doubling down on culture and DEI as they prepare for a brave new world “back to work.”

The Full Outlook 2022 Agenda

8:00 AM - 9:00 AM
Breakfast and Registration

Session details to be announced.

 
 
9:00 AM - 9:10 AM
Adweek Opening Remarks

Session details to be announced.

 
 
9:10 AM - 9:30 AM
Johnson & Johnson

Session details to be announced. 

Michael Sneed - Johnson & Johnson
Michael Sneed
9:35 AM - 9:55 AM
Oracle

Session details to be announced.

 
 
10:00 AM - 10:30 AM
Networking Break

Session details to be announced.

 
 
10:35 AM - 10:55 AM
Session details to be announced.

Session details to be announced.

 
 
11:00 AM - 11:20 AM
Turning Up the Customer Experience

As the world's largest music streamer, Spotify's tech toolbox has evolved to adapt to consumers’ specific needs. From lifting of underserved voices and customizing content to infusing its advertising with sonic styling, Spotify is levelling up the customer experience. 

Join Adweek as we hear from Taj Alavi, Spotify's global Head of Marketing, on new, innovative ways of connecting with consumers 

 
 
11:25 AM - 11:45 AM
Session details to be announced.

Session details to be announced.

Bruno Cardinali - Popeyes Louisiana Kitchen
Bruno Cardinali
11:55 AM - 12:55 PM
Lunch Break

Session details to be announced.

 
 
1:00 PM - 1:20 PM
The Future of Media Is Gen Z

Serving audiences worldwide, Vice Media goes full throttle in how it inspires and informs on everything from news and education to culture. Thanks to its properties like Refinery29, fashion, style bible i-D and creative agency Virtue, Vice can cut across a wide swath of Gen Zers. Join Adweek as we hear from Vice Media’s Global Chief Marketing Officer Nadja Bellan-White on the future of Vice Media’s mission and vision and the role of emerging technology in storytelling.

Nadja Bellan-White - Vice Media Group
Nadja Bellan-White
1:25 PM - 1:45 PM
Session details to be announced.

Thank you for joining!

 
 
1:50 PM - 2:10 PM
NFTs: Value Add at Its Finest

Brands exploring the NFT space are seeing myriad opportunities for 2022. Hype or not, there is no denying the potential to grow revenue, sooner or later, is there.   Join Adweek as we hear from leading marketers who are reimaging their brands as NFTs, while preserving what made them iconic in the first place. 

Todd Kaplan - PepsiCo
Todd Kaplan
2:15 PM - 2:20 PM
Adweek Closing Remarks

Session details to be announced.

 
 
2:30 PM - 3:30 PM
Masterclass: Oracle

Session details to be announced.

 
 
3:45 PM - 4:45 PM
Reception

Session details to be announced.

 
 
10:30 AM - 11:00 AM
Workshop

Welcoming remarks and a look at the event.

 
 
Workshop

Session details to be announced.

 
 
11:00 AM - 11:05 AM
Adweek Opening Remarks

Session details to be announced.

 
 
11:05 AM - 11:25 AM
How Delta Brings People Together

Delta Air Lines’ north star is all about creating experiences that bring people together -- whether it’s connecting customers in hundreds of its global destinations or by deepening cultural understanding.     Join Adweek as we hear from Molly Battin, Delta's SVP of Global Brand Marketing, on how its flight plans that put its customers at the center of its decisions, creates an inclusive connection. 

Molly Battin - Delta
Molly Battin
11:30 AM - 11:50 AM
Session details to be announced.

Session details to be announced.

 
 
11:55 AM - 12:15 PM
The New Blueprint for Consumer Privacy

Focusing on direct consumers' right to privacy is more critical – and challenging - than ever. Join Adweek as we hear from Mary Lunghi, IKEA's Senior VP of Consumer Insights and Analytics, and Mozilla's CMO Lindsey Shepherd on the ever-evolving strategies to protect consumers’ privacy and engender their trust.

Mary Lunghi - IKEA U.S.
Lindsey Shepard - Mozilla
Mary Lunghi Lindsey Shepard
12:20 PM - 12:40 PM
Session details to be announced.

Session details to be announced.

 
 
12:45 PM - 1:05 PM
How Vista Became the Go-To Delegate for The Modern Marketer

Vista is one of the leading companies in the e-commerce industry, and the emphasis on consistent consumer connections is to thank. Join Adweek as we hear from CMO Ricky Engelberg on how they convey a business' brand and product messaging while also upholding guaranteed satisfaction and lasting B2C trust to ultimately have some of the most loyal and committed customers in the market.

Ricky Engelberg - Vista
Ricky Engelberg
1:10 PM - 1:30 PM
Session details to be announced.

Session details to be announced.

 
 
1:35 PM - 1:55 PM
Super-Serving Communities of Decision Makers

The Wall Street Journal, Barron’s and MarketWatch are synonymous with their sought-after audience of high-powered business and investment decision makers. Hear from Dow Jones’s Chief Revenue Officer, Josh Stinchcomb, about how his team uses proprietary research, first party data, and breakthrough technology offerings to super-serve its communities, helping them stay informed and make critical decisions.

Josh Stinchcomb - The Wall Street Journal | Barron’s Group
Josh Stinchcomb
2:00 PM - 2:20 PM
Inspiring Work for Past, Present, and Future

With the promise of unique perspectives, rapid speed, and an intimacy that bonds a client and their creative agency, opportunities are boundless in creating advertising that's long-lasting. Social insights and listening have been an increasingly more relevant tool to thank for the curation of data to fuel creativity while not overpowering the creative idea legacy brands are seeking out. Join Adweek as we hear from JJ Healan, McDonald's VP of US Marketing, Branded Content and Engagement, and Marques Gartrell, Wieden+Kennedy NY's Group Creative Director, on how social listening in on "fan truths" has inspired recent collaborations, better their Famous Orders platform.

Marques Gartrell - Wieden+Kennedy NY
Jennifer Healan - McDonald's
Marques Gartrell Jennifer Healan
2:25 PM - 2:45 PM
Metaverse: Digital Marketing’s New Frontier

The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in the capabilities to reach new generations of consumers. Join Adweek and brand leaders, including Tim Clark, Chef Digital Officer at Nascar, as they share how they’re navigating their metaverse strategies, crafting robust online experiences for their audiences, as well as their predictions for this new frontier for marketing.

Tim Clark - NASCAR
Tim Clark
2:50 PM - 2:55 PM
Adweek Closing Remarks

Session details to be announced.

 
 
3:00 PM - 4:00 PM
Masterclass

Session details to be announced.

 
 
10:30 AM - 11:00 AM
Workshop

Welcoming remarks and a look at the event.

 
 
Workshop

Session details to be announced.

 
 
11:00 AM - 11:05 AM
Adweek Opening Remarks

Session details to be announced.

 
 
11:05 AM - 11:25 AM
A Lesson for Brands on "How to Citizen,” With Baratunde Thurston

Storytelling comes with great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely to discern what is genuine action and not woke-washing. Join Adweek as we hear from writer, activist, and comedian Baratunde Thurston who offers insights on this important topic from conversations featured in his new podcast “How to Citizen.” He’ll explore how he is using the platform to reimagine “citizen” as a verb, how we can better wield our collective power, and offer a glimpse into what the future can look like for talent as we continue to progress with deconstructing social injustices.

Baratunde Thurston -
Baratunde Thurston
11:30 AM - 11:50 AM
Session details to be announced.

Session details to be announced.

 
 
11:55 AM - 12:15 PM
Back-to-Work-ish

Companies are hurriedly drafting their new normal. From work from anywhere to a revert to the pre-pandemic office. Leaders are navigating the sometimes-elusive balance between productivity and well-being while preparing to pivot as changes arise. In this interactive panel session, a cross section of leaders discuss their approach to the planning process, considerations, and decision-making.

 
 
12:20 PM - 12:40 PM
Session details to be announced.

Session details to be announced.

 
 
12:45 PM - 1:05 PM
Building a Purpose-Driven Team

Now more than ever, job seekers hope to work at companies that serve a greater purpose. As a values-driven business since its inception, premium basics brand Bombas has mastered its mission, from its One Purchased = One Donated mission, to fostering employee wellbeing and commitment to DEI. Join Adweek as we hear from Randy Goldberg, Bombas’s Co-Founder and Chief Brand Officer, on his approach to hiring and retaining talent through the lens of its core values and fostering an inclusive work environment. .

Randy Goldberg - Bombas
Randy Goldberg
1:10 PM - 1:30 PM
Session details to be announced.

Session details to be announced.

 
 
1:35 PM - 1:55 PM
CMO as Change Agent

The rising importance of the CMO has been exponential in changing company culture in recent years. What influence does the CMO have in articulating and amplifying both employee culture and company strategy? How can the brand drive employee retention? In this session with Uber CMO Thomas Ranese, we’ll look at why the CMO role is crucial for clarifying and delivering on company purpose, how their external facing role can shift thinking in the C-Suite and the company at large and why CMO’s are best positioned to create a successful internal culture.

Thomas Ranese - Uber
Thomas Ranese
2:00 PM - 2:20 PM
Diverse Organizations > Homogeneous Companies

Companies must continue to focus on DEI; no matter the size, purpose, or setting – it must be at the top of businesses’ list of priorities. Join Adweek as we hear from Elizabeth Morrison, Chief Diversity, Inclusion, and Belonging Officer at Levi Strauss & Co., discuss why she aligned her career objectives to inclusion, and why attracting and retaining a diverse workforce is crucial for the future of work.

Elizabeth Morrison - Levi Strauss & Co.
Elizabeth Morrison
2:25 PM - 2:30 PM
Adweek Closing Remarks

Session details to be announced.

 
 
2:30 PM - 3:30 PM
Masterclass

Session details to be announced.