Agenda Overview

—Day 1—
The View
from Above

Powered by emerging technology, the attention economy and societal change, the marketing ecosystem has gone full throttle into a digital drift, moving away from functional silos and toward a convergent future. The new year represents a new opportunity for brands to embrace convergent marketing across their campaign platforms. Today, Adweek is joined by leading executives in marketing, media and creativity to understand how they are adapting to our new convergent reality.

—Day 2—
Connecting With Consumers

Marketing efforts are most successful when their different disciplines are interconnected, working cross-functionally toward a common goal. During Day Two, you'll hear how engaging with consumers has become all-encompassing. Modern strategies are marrying data to creativity, brands to purpose and brand legacies to upstarts in a collaborative effort to refine the customer journey using a fluid approach to client-agency partnerships.

—Day 3—
Tackling
Talent and Transformation

In recent years, marketing, media and tech industries have accelerated their business models with the help of thoughtful team building. On Day Three, you'll hear from industry leaders and experts on their best practices for retaining and recruiting the right talent, doubling down on culture and DEI as they prepare for a brave new world “back to work.”

The Full Outlook 2022 Agenda

9:00 AM - 9:10 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

Danny Wright - Adweek
Danny Wright
9:10 AM - 9:30 AM
Our Race to Health Equity: Starting the Conversation

The global COVID-19 pandemic caused tremendous amounts of change, both societal and cultural. It also underscored what many have known for some time: the healthcare system has consistently and chronically left people of color behind creating racial health inequities.

Join us to hear Michael Sneed, Executive Vice President, Johnson & Johnson, discuss how the company is partnering with others to help eradicate racial and social injustice as a public health threat by eliminating health inequities for people of color.

Michael Sneed - Johnson & Johnson
Michael Sneed
9:35 AM - 9:55 AM
Customer Expectations are on the Rise. Four Ways to Delight your Customers in 2022

There is no turning back. In the modern era, customer expectations have increased, and as a result, many companies responded with new and enhanced ways to interact with their customers. Hear from Celika Caldwell, GVP, Customer Experience Management, Oracle, on how companies can not only keep up with, but raise the bar for customer experiences.

Celika Caldwell - Oracle
Celika Caldwell
10:00 AM - 10:05 AM
Trivia
 
 
 
10:05 AM - 10:20 AM
Adweek Editor Previews

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2021 and offer predictions on what’s in store for 2022.

David Kaplan - Adweek
Jason Lynch - Adweek
David Kaplan Jason Lynch
10:20 AM - 10:35 AM
Break
 
 
 
10:35 AM - 10:55 AM
Building Brand Awareness and Defining Brand Values

Focused on disrupting the convenience store space, Foxtrot is a seamless omnichannel shopping experience that makes finding the best local products easy. Foxtrot's offering - which spans AM to PM and encompasses everything from a freshly baked croissant to imported spices and organic vegetables and a bottle of somm-picked wine - is designed to meet their customers' needs everyday. Scaling awareness and content with influencers has allowed the brand to speak to the ubiquity of their value proposition while garnering key product insights that have fueled new concept launches.

Join Carla Dunham, CMO of Foxtrot, as she discusses the brand's influencer strategy and how online conversations have driven brand love and inspired offline innovation.

Carla Dunham - Foxtrot
Carla Dunham
11:00 AM - 11:20 AM
Amplifying the Listener Experience

As the world’s most popular audio streaming subscription service, Spotify's toolbox has evolved to adapt to consumers’ specific needs. From personalizing content for the user, raising creator voices through global platforms like Equal and Frequency, and infusing its own marketing with Spotify's unique brand personality, Spotify is leveling up the customer experience.

Join Adweek in a conversation with Taj Alavi, Spotify's global Head of Marketing, on how Spotify connects with consumers around the world.

Taj Alavi - Spotify
Mark Stenberg - Adweek
Taj Alavi Mark Stenberg
11:25 AM - 11:45 AM
The Future of QSR Marketing

As the fastest growing QSR brand in the U.S., Popeyes has been at the forefront of culinary innovation and pop culture. The brand, which is celebrating its 50thanniversary in 2022, continues to embrace its New Orleans heritage all while resetting industrystandards for everything from a fried chicken sandwich to celebrity partnerships.

In this session, Bruno Cardinali, CMO of Popeyes, will share how leveraging your brand’s social media personality, developing strategic partnerships that defy industry standards, prioritizing innovative culinary product development and being digital forward is key to success for Popeyes and marketers in 2022.

Bruno Cardinali - Popeyes Louisiana Kitchen
Bruno Cardinali
11:50 AM - 12:10 PM
Building Brand Reputation: DoorDash's Mission is to Empower Local Economies

This mission comes to life for each stakeholder group with purpose, including through expanded access to earnings opportunities for millions of workers, more products and services for local business owners to choose from to best run their unique business, and social impact work that emanates from the core of the DoorDash platform.

DoorDash VP, Communications and Policy, Elizabeth Jarvis-Shean has pioneered meaningful efforts that build great brand reputation via a genuine positive impact both for DoorDash's stakeholders and throughout her impressive career. Hear from Elizabeth Jarvis-Shean on the importance of having a good story to tell and the building blocks of reputational work.

Elizabeth Jarvis-Shean - DoorDash
David Kaplan - Adweek
Elizabeth Jarvis-Shean David Kaplan
12:15 PM - 1:00 PM
Break
 
 
 
1:00 PM - 1:20 PM
Creating the Future TV Roadmap

Former ViacomCBS chief digital officer and CBS Interactive CEO Marc DeBevoise has returned to the media, sports and entertainment space as vice chairman and president of the new SPAC Argus Capital Corp. He talks about not only what is in store for Argus this year but looks at the twist and turns in store for the larger television landscape.

Jason Lynch - Adweek
Marc DeBevoise - Argus Capital
Jason Lynch Marc DeBevoise
1:20 PM - 1:40 PM
The Future of Media Is Gen Z

Serving audiences worldwide, Vice Media Group goes full throttle in how it inspires and informs on everything from news and education to culture. Thanks to its properties like Refinery29, fashion and style bible i-D and creative agency Virtue, Vice can cut across a wide swath of Gen Zers. Join Adweek as we hear from VICE Media Group Global Chief Marketing Officer Nadja Bellan-White on the future of VMG’s mission and vision and the role of emerging technology in storytelling.

Join Adweek as we hear from VICE Media Group Global Chief Marketing Officer Nadja Bellan-White on the future of VMG’s mission and vision and the role of emerging technology in storytelling.

Nadja Bellan-White - Vice Media Group
Emmy Liederman - Adweek
Nadja Bellan-White Emmy Liederman
1:45 PM - 2:05 PM
NFTs: Value Add at Its Finest

Brands exploring the NFT space are seeing myriad opportunities for 2022. Hype or not, there is no denying the potential to grow revenue, sooner or later, is there.

Join Adweek as we hear from PepsiCo’s Todd Kaplan, VP of Marketing, Colas as he reimagines the opportunities for the CPG conglomerate while preserving what made the brand iconic in the first place.

Todd Kaplan - PepsiCo
Stephanie Paterik - Adweek
Todd Kaplan Stephanie Paterik
2:10 PM - 2:15 PM
Adweek Closing Remarks

Thank you for joining!

Stephanie Paterik - Adweek
Stephanie Paterik
2:30 PM - 3:00 PM
Masterclass: Looking Forward, Looking Back: Context for What’s Ahead

If history has taught us anything, it’s that change is continual. Online behavior has shifted, the way we work has transformed, and consumer expectations are changing. What will we leave behind in this innovative digital era and how will this help shape our industry in the future? Join Marc Grabowski, GVP, Global Activation and Measurement and Tim Carr, Head of Activation Product Marketing at Oracle for a fireside chat highlighting their top defining moments of 2021 and the implications they’ll have in 2022. 

Marc Grabowski - Oracle
Tim Carr - Oracle
Marc Grabowski Tim Carr
10:30 AM - 11:00 AM
Engage With Consumers on Their Terms in a Privacy-First Digital Landscape

As privacy expectations, tech, and regulations change, marketers are looking for ways to continue to reach new consumers with a multitude of post-cookie identification and targeting techniques. But what about the consumers who don’t want to be identified?

In this session, learn how marketers can respectfully connect with those consumers who choose not to opt-in to digital tracking, with high efficiency and reach, with or without leveraging marketer first party data.

Melinda Han Williams - Dstillery
Melinda Han Williams
11:00 AM - 11:05 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

Danny Wright - Adweek
Danny Wright
11:05 AM - 11:25 AM
How Delta Brings People Together

Delta Air Lines’ north star is all about creating experiences that bring people together -- whether it’s connecting customers in hundreds of its global destinations or by deepening cultural understanding. Join Adweek and Molly Battin, Delta’s SVP of Global Brand Marketing as she explores how the brand is building a deeper and more inclusive sense of community both in flight and on the ground.

Molly Battin - Delta
Lisa Granatstein - Adweek
Molly Battin Lisa Granatstein
11:30 AM - 11:50 AM
What's Next in Retail Media: Utilizing Customer Intelligence to Meet Shoppers Wherever They Are

More than ever, brands are finding ways to get closer to the customer, closer to data and closer to purchase. Shortening the connection between an ad and the final purchase can increase media investment efficacy when layered with first-party data and customer intelligence. Learn how brands and agencies are using retail media, the fastest-growing digital marketing channel, to reach audiences outside retailer’s owned properties through CTV, digital audio, display and social.

Join a cross-industry panel led by Walmart Connect, to hear how the space has evolved and ways retail media leaders like Walmart are making it easier for advertisers to connect with and influence shoppers wherever they are – from unlocking our suite of omnichannel capabilities across Walmart to tapping into innovative tools that help advertisers connect to shoppers, like Walmart DSP.   

Jeff Clark - Walmart Connect
Mic Zavarella - PepsiCo
Megan Pagliuca - Omnicom Media Group in North America
Jeff Clark Mic Zavarella Megan Pagliuca
11:55 AM - 12:15 PM
The New Blueprint for Consumer Privacy

Focusing on direct consumers' changing needs and their right to privacy is more critical – and challenging - than ever. Join Adweek as we hear from Mary Lunghi, IKEA U.S.'s Senior VP of Consumer Insights and Analytics, and Mozilla's CMO Lindsey Shepard on the ever-evolving strategies to understand consumers, meet them where they are, as well as continue to protect consumers’ privacy and engender their trust.

Christine Cox - IKEA U.S.
Lindsey Shepard - Mozilla
Lucinda Southern - Adweek
Christine Cox Lindsey Shepard Lucinda Southern
12:20 PM - 12:25 PM
Trivia
 
 
 
12:25 PM - 12:35 PM
Adweek Editor Previews

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2021 and offer predictions on what’s in store for 2022.

Jameson Fleming - Adweek
Lucinda Southern - Adweek
Jameson Fleming Lucinda Southern
12:35 PM - 12:55 PM
The Future of Unbreakable Customer Relationships is AI Driven Data  

Unbreakable customer relationships that fuel growth and amplify Customer Lifetime Value are forged through the AI-driven data that bridges the gap between humans and the values and preferences that drive their purchasing decisions.

The Resonate Ignite Platform™ holds the power of 14,000+ proprietary, proprietary first-party insights on 230 million U.S. consumers, giving you the ability to build targeted, human-centric segments at scale and target and engage them across the digital channels. 

In this session, you’ll learn: 

  • Why the future of consumer-brand relationships relies on adapting to the new (and newer) normal using AI  
  • How privacy-safe machine learning allows brands and agencies to keep a pulse on evolving consumer sentiment, which is critical for deep consumer connection 
  • Why tapping into values and motivations leads to more meaningful brand engagement 
Ericka Podesta McCoy - Resonate
Stephanie Paterik - Adweek
Ericka Podesta McCoy Stephanie Paterik
1:00 PM - 1:20 PM
How Vista Became the Go-To Delegate for the Modern Marketer

Vista is one of the leading companies in the e-commerce industry, and the emphasis on consistent consumer connections is to thank. Join Adweek as we hear from CMO Ricky Engelberg on how they convey a business' brand and product messaging while also upholding guaranteed satisfaction and lasting B2C trust to ultimately have some of the most loyal and committed customers in the market.

Ricky Engelberg - Vista
Luz Corona - Adweek
Ricky Engelberg Luz Corona
1:25 PM - 1:45 PM
Unifying Data and Creativity: The Rise of Intelligent Creative

As 2022 sets off to be another unprecedented year, marketers are eager to understand the shifts in consumer behavior and how technology can be leveraged to improve business results With the demise of 3rd party cookies and the rise of first-party data, marketers can now unpack not only the what in their creative, but also the why to directly improve ad performance.

Join VidMob founder and CEO Alex Collmer as he discusses how data can be used to turn creative insights into action.

Alex Collmer - VidMob
Alex Collmer
1:45 PM - 1:55 PM
Adweek Editor Previews

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2021 and offer predictions on what’s in store for 2022.

Stephen Lepitak - Adweek
David Griner - Adweek
Stephen Lepitak David Griner
1:55 PM - 2:00 PM
Trivia
 
 
 
2:00 PM - 2:20 PM
Super-Serving Communities of Decision Makers

The Wall Street Journal, Barron’s and MarketWatch are synonymous with their sought-after audience of high-powered business and investment decision makers.

Hear from Dow Jones’s Chief Revenue Officer, Josh Stinchcomb, about how his team uses proprietary research, first party data, and breakthrough technology offerings to super-serve its communities, helping them stay informed and make critical decisions.

Josh Stinchcomb - The Wall Street Journal | Barron’s Group
Nicole Ortiz - Adweek
Josh Stinchcomb Nicole Ortiz
2:25 PM - 2:45 PM
The Best Creative Inspiration Comes from Fans

McDonald's "fan truths" have been the basis of the brand's most recent marketing wins, helping inform go-to-market strategies for iconic work like the Famous Orders platform. Real-time feedback in the form of social insights has become one of the primary data tools in McDonald's and W+K's arsenal.

Join Adweek and two of the industry’s leading players in creativity — VP of Marketing, Brand Content and Engagement at McDonald's, JJ Healan, and Wieden+Kennedy New York’s Group Creative Director, Marques Gartrell —as they uncover the ways that taking inspiration from fan truths has manifested in creativity, both in media and in restaurant.

Marques Gartrell - Wieden+Kennedy NY
Jennifer Healan - McDonald's
Marques Gartrell Jennifer Healan
2:50 PM - 3:10 PM
Metaverse: Digital Marketing’s New Frontier

The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in the capabilities to reach new generations of consumers.

Join Adweek as we hear from Tim Clark, Chief Digital Officer at NASCAR, as he shares how the brand is navigating their metaverse strategies, crafting robust online experiences for its audiences, as well as predictions for this new frontier for marketing.

Tim Clark - NASCAR
Rafael Canton - Adweek
Tim Clark Rafael Canton
3:15 PM - 3:20 PM
Adweek Closing Remarks

Thank you for joining!

Danny Wright - Adweek
Danny Wright
11:50 AM - 11:55 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

Danny Wright - Adweek
Danny Wright
11:55 AM - 12:15 PM
Back-to-Work-ish

Companies are hurriedly drafting their new normal. From work from anywhere to a revert to the pre-pandemic office. Leaders are navigating the sometimes-elusive balance between productivity and well-being while preparing to pivot as changes arise.

In this interactive panel session, a cross section of leaders discuss their approach to the planning process, considerations, and decision-making.

Sheela Subramanian - Future Forum
Katie Coviello - Away
Stephen Lepitak - Adweek
Sheela Subramanian Katie Coviello Stephen Lepitak
12:20 PM - 12:25 PM
Trivia
 
 
 
12:25 PM - 12:40 PM
Adweek Editor Previews

Get the inside scoop from Adweek’s award-winning editorial team. Editors and writers will reveal the most game-changing trends of 2021 and offer predictions on what’s in store for 2022.

Shannon Miller - Adweek
Lisa Lacy - Adweek
Shannon Miller Lisa Lacy
12:40 PM - 1:00 PM
Building a Purpose-Driven Team

Now more than ever, job seekers hope to work at companies that serve a greater purpose. As a values-driven business since its inception, premium basics brand Bombas has mastered its mission, from its One Purchased = One Donated mission, to fostering employee wellbeing and commitment to DEI.

Join Adweek as we hear from Randy Goldberg, Bombas’s Co-Founder and Chief Brand Officer, on his approach to hiring and retaining talent through the lens of its core values and fostering an inclusive work environment.

Randy Goldberg - Bombas
Katie Lundstrom - Adweek
Randy Goldberg Katie Lundstrom
1:05 PM - 1:25 PM
A Lesson for Brands on "How to Citizen,” With Baratunde Thurston

Storytelling comes with great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely to discern what is genuine action and not woke-washing.

Join Adweek as we hear from writer, activist, and comedian Baratunde Thurston who offers insights on this important topic from conversations featured in his new podcast “How to Citizen.” He’ll explore how he is using the platform to reimagine “citizen” as a verb, how we can better wield our collective power, and offer a glimpse into what the future can look like for talent as we continue to progress with deconstructing social injustices.

Baratunde Thurston - Writer, Activist, Comedian
David Griner - Adweek
Baratunde Thurston David Griner
1:25 PM - 1:50 PM
CMO as Change Agent

The rising importance of the CMO has been exponential in changing company culture in recent years. What influence does the CMO have in articulating and amplifying both employee culture and company strategy? How can the brand drive employee retention?

In this session with Uber CMO Thomas Ranese, we’ll look at why the CMO role is crucial for clarifying and delivering on company purpose, how their external facing role can shift thinking in the C-Suite and the company at large and why CMO’s are best positioned to create a successful internal culture.

Thomas Ranese - Uber
Thomas Ranese
1:50 PM - 2:10 PM
Diverse Organizations > Homogeneous Companies

Companies must continue to focus on DEI; no matter the size, purpose, or setting – it must be at the top of businesses’ list of priorities. 

Join Adweek as we hear from Elizabeth A. Morrison, Chief Diversity, Equity & Inclusion Officer at Levi Strauss & Co., discuss why she aligned her career objectives to inclusion, and why attracting and retaining a diverse workforce is crucial for the future of work.

Elizabeth Morrison - Levi Strauss & Co.
Luz Corona - Adweek
Elizabeth Morrison Luz Corona
2:15 PM - 2:20 PM
Adweek Closing Remarks

Thank you for joining! 

Danny Wright - Adweek
Danny Wright