As the world’s most popular audio streaming subscription service, Spotify's toolbox has evolved to adapt to consumers’ specific needs. From personalizing content for the user, raising creator voices through global platforms like Equal and Frequency, and infusing its own marketing with Spotify's unique brand personality, Spotify is leveling up the customer experience.

Join Adweek in a conversation with Taj Alavi, Spotify's global Head of Marketing, on how Spotify connects with consumers around the world.