Full Name
Taj Alavi
Job Title
Vice President, Global Head of Marketing
Speaker Bio
Taj Alavi is Vice-President, Global Head of Marketing at Spotify, the world’s most popular audio streaming subscription service. Spotify’s mission is to unlock the potential of human creativity - by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. As Global Head of Marketing, Taj is responsible for how the brand delivers on this mission, connecting with new and existing listeners in 184 markets around the world with culture-defining marketing activations, including Spotify’s annual Wrapped campaign.

Prior to Spotify, Taj was responsible for building and leading global marketing programs for brands like Instagram, Uber and Intuit. Taj joined Spotify from Chime, the largest financial technology company in the US. Previously, Taj worked as Senior Director of Global Marketing for Uber, leading brand, design, social and content. Prior to Uber, she served as Instagram’s Head of Global Brand Marketing where she established and led the company’s global brand marketing org, including the creation of marketing analytics, media, insights, creative and country marketing teams and was recognized by AdWeek as a Brand Genius. She also serves as an advisor to executive members of Outdoor Voices, Lunya and Plenty.

Taj holds a master’s degree from Boston University and resides in the San Francisco Bay Area with her husband, two young kids and rescue dog.
Taj Alavi