As the fastest growing QSR brand in the U.S., Popeyes has been at the forefront of culinary innovation and pop culture. The brand, which is celebrating its 50thanniversary in 2022, continues to embrace its New Orleans heritage all while resetting industrystandards for everything from a fried chicken sandwich to celebrity partnerships.

In this session, Bruno Cardinali, CMO of Popeyes, will share how leveraging your brand’s social media personality, developing strategic partnerships that defy industry standards, prioritizing innovative culinary product development and being digital forward is key to success for Popeyes and marketers in 2022.