McDonald's "fan truths" have been the basis of the brand's most recent marketing wins, helping inform go-to-market strategies for iconic work like the Famous Orders platform. Real-time feedback in the form of social insights has become one of the primary data tools in McDonald's and W+K's arsenal.

Join Adweek and two of the industry’s leading players in creativity — VP of Marketing, Brand Content and Engagement at McDonald's, JJ Healan, and Wieden+Kennedy New York’s Group Creative Director, Marques Gartrell —as they uncover the ways that taking inspiration from fan truths has manifested in creativity, both in media and in restaurant.