The Best Creative Inspiration Comes from Fans
Date & Time
Wednesday, January 12, 2022, 2:25 PM - 2:45 PM
Marques Gartrell Jennifer Healan

McDonald's "fan truths" have been the basis of the brand's most recent marketing wins, helping inform go-to-market strategies for iconic work like the Famous Orders platform. Real-time feedback in the form of social insights has become one of the primary data tools in McDonald's and W+K's arsenal.

Join Adweek and two of the industry’s leading players in creativity — VP of Marketing, Brand Content and Engagement at McDonald's, JJ Healan, and Wieden+Kennedy New York’s Group Creative Director, Marques Gartrell —as they uncover the ways that taking inspiration from fan truths has manifested in creativity, both in media and in restaurant.

Session Type
Main Stage