Jennifer “JJ” Healan is the Vice President of Brand Content and Engagement for McDonald’s US Marketing. JJ joined the company in February 2020 after more than 15 years in creative advertising for The Coca-Cola Company, where she led the creative marketing for some of The Company’s most iconic brands and developed industry-leading, award-winning work across the globe.

In her current role, she leads all consumer touchpoints for McDonald’s: national and local advertising, retail, design, social and multicultural marketing. In the last 18 months, JJ helped define McDonald’s brand voice during a global pandemic, and drove the brand to show up with the right words and actions when the world needed it — from distributing 12 million Thank You Meals to first responders and healthcare workers, to standing in solidarity with the Black community.

In the last year, JJ and her team also launched the already iconic Travis Scott Meal, which brought McDonald’s to the forefront of youth culture, as well as The J. Balvin Meal, a fast follow and another example of the McDonald’s brand moving at the speed of culture and connecting with fans in new ways. These two efforts were the beginning of the Famous Orders marketing platform idea that has now expanded to include The BTS Meal and most recently, The Saweetie Meal.

“To thine own self be true” is a motto by which JJ lives her life. This unwavering belief has helped guide her throughout a multifaceted career in integrated marketing communications. Jennifer and her husband, Jack, and their two children, Gray (14) and Reed (12) have moved to Chicago a year ago and are embracing the Windy City’s winters.