Name
Metaverse: Digital Marketing’s New Frontier
Date & Time
Wednesday, January 12, 2022, 2:50 PM - 3:10 PM
Tim Clark Rafael Canton
Description

The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in the capabilities to reach new generations of consumers.

Join Adweek as we hear from Tim Clark, Chief Digital Officer at NASCAR, as he shares how the brand is navigating their metaverse strategies, crafting robust online experiences for its audiences, as well as predictions for this new frontier for marketing.

Session Type
Main Stage