A Presidential election, continued cultural polarization, the Summer Olympics, technological breakthroughs, an uncertain economy, and boundless creativity: Welcome to 2024.


For the marketing industry, navigating the pinnacles and pitfalls of the year will take gumption, vision and critical decision-making that yield quick success and lasting momentum.


But it won’t be easy. Join Adweek for this important in-person gathering of the brightest minds in the business as we divine the (near) future and focus in on the key issues that will matter most: keeping up with consumer demand, how creatives and creators stay ahead of culture, how dynamic media channels are driving new business, what gen AI will mean for how we all work, and more. As well as what it will all mean for industry practitioners in their day-to-day. And as Adweek celebrates its 45th in ’24, we’ll take a look at the road ahead even as we regard the path that got us—and the industry we support—here.

Announcing!
The Adweek Podcast Lounge at Outlook 2024

Announcing! The Adweek Podcast Lounge at Outlook 2024
Join us in person for Outlook 2024 and take time to stop by the ADWEEK Podcast Lounge to listen in live while we conduct powerful interviews for some of our most popular podcasts, including Marketing Vanguard, Yeah, That's Probably an Ad and Young Influentials. Check back for the podcast interview schedule and map out your Outlook 2024 experience.

@ADWEEK

#OUTLOOK2024

The Outlook 2024
Speaker Lineup

Kerry McKibbin
Kerry McKibbin
Partner and President
Mischief
Natalie Sunderland
Natalie Sunderland
Chief Marketing Officer
BNY Mellon
Joshua Lowcock
Joshua Lowcock
President
Quad Media
Ana Milicevic
Ana Milicevic
Co-founder and Principal
Sparrow Advisors
Marisa Thalberg
Marisa Thalberg
Chief Marketing and Communications Officer
SeaWorld Parks and Entertainment
Gabriel Dorosz
Gabriel Dorosz
Executive Director, Audience Strategy and Insights
New York Times Advertising
Divya Gururaj
Divya Gururaj
Global Chief Client Officer
Brainlabs
David Kolbusz
David Kolbusz
Chief Creative Officer
Orchard
Melinda Han Williams
Melinda Han Williams
Chief Data Scientist
Dstillery
Konrad Feldman
Konrad Feldman
Chief Executive Officer
Quantcast
See All Speakers
Outlook was truly an interactive and engaging event! I have been working in Marketing for nearly 20 years however, I left this event with new information and inspired to take action. Great job Adweek team!
Outstanding content for any marketer facing the vast challenges of our craft in the 21st century.
Adweek's Outlook event provided fantastic insights from some of the world's top CMO's. From understanding how to be more intentional with marketing spend to what goes into a winning creative brief, the guest speakers made it feel as though it flew by
Adweek events are a great way to say up-to-date with what's happening in marketing today and in the future.

The Passes

Note:  Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and teams—inquire here. 

Outlook 2024 Kicks Off in 

Marketing, Creative and Management Pass

  • Unlimited in-person access to all sessions  

  • Unrivaled networking opportunities 

  • Unlimited access to on-demand content for one year 

Note : if you serve your organization in a sales role, please select the Service and Solution Provider Pass.

 

Marketing, Creative, Management Pass Eligibility: You are in a marketing, brand or product management, management, creative, innovation, production or social media role at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), agency or media (includes digital, TV and print media) organization.
 
Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry). 

Single Pass

$399/person

Get Single Pass

Group Rate Pass

$359.10/person

Get Group Rate Pass

Service and Solution Provider Pass (limited capacity) 

  • Unlimited in-person access to all sessions  

  • Unrivaled networking opportunities 

  • Unlimited access to on-demand content for one year 

You are in a sales role and employed at an agency, media (includes digital, TV and print media), business technology (mar-tech, ad-tech) or other vendor whose primary business is providing a service or solution to providing a service or solution to consumer brands and other businesses in the marketing, advertising and media industry. Limited to 2 attendees per company.

Single Pass

$599/person

Get Single Pass

Virtual Pass

  • Unlimited virtual access to all main stage content live and on-demand for one year

Single Pass

$199/person

Get Group Rate Pass

Group Rate (3+)

$179/person

Get Group Rate Pass

Key Takeaways

How to Appropriately Allocate Your Marketing Spend

Experts examine the factors you should consider and share strategies to make the most of your marketing budget in 2024. 

Opportunities and Headwinds in the Year Ahead

At Outlook 2024, we will gather experts to break down the unique forces that marketers will need to be aware of to navigate 2024, and what agencies should prepare to support them. You’ll leave fueled with the insights, tactics, and strategies you need to move forward into the new year with confidence.

Marketing Strategy in 2024

From the Olympics to a presidential election to economic shifts to cultural polarization, 2024 will be another year that presents marketers and advertisers with unique challenges. At Outlook 2024, we will dig into the consumer, economic, cultural and political trends that will shape the new year, and what they mean for your marketing strategy.

New Year, New Media, New Platforms

Keeping up with the latest platforms, technological advancements, trends and their evolutions can be overwhelming. At Outlook 2024, we'll convene industry leaders to analyze the latest changes to the landscape, what they predict will come next, and what it will mean for you. You'll leave with a clear roadmap of which channels and strategies you should harness and what to keep an eye on beyond the horizon.

What's Capturing the Attention of Adweek's Editors

Adweek's editors sit down to discuss the year ahead, their predictions, and what they think marketers should keep their eyes on.

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