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Agenda
Wednesday, January 25, 2023
Main Stage
10:00 AM - 10:05 AM
Opening Remarks
Jenny Rooney - Adweek
Main Stage
10:05 AM - 10:25 AM
How to Achieve Marketing Growth in 2023: A CMO Roundtable
The CMO Role in the New Year
Molly Battin - The Home Depot
Lindsay Morgan - Pizza Hut
Julie Spencer Washington - Trinity Health
Lauren Weinberg - Square
Jenny Rooney - Adweek
Main Stage
10:25 AM - 10:45 AM
First Look: How to Reach the American Consumer in 2023
Understanding Today’s Top Segments of US Consumers
Ericka Podesta McCoy - Resonate
Main Stage
10:45 AM - 10:55 AM
Insight Moment: Evaluating Brand Strategy with Land O’Lakes
What is Working vs. What is Not
Heather Malenshek - Land O’Lakes
Main Stage
10:55 AM - 11:15 AM
How Organizations are Analyzing Commerce and Consumer Spending in the New Year
Looking Ahead to Consumer Spending
Matt Britton - Suzy
Andrea Lisbona - Touchland
Main Stage
11:15 AM - 11:25 AM
Insight Moment: Building Strong Brands as the Economy Shifts
Tackling Inflation while Remaining Purpose-Driven
Ivan Pollard - The Conference Board
Main Stage
11:25 AM - 11:45 AM
Attracting and Retaining Talent in the New Year
Recruitment and Retention Trends to Inform 2023
Liz Matthews - Dell Technologies
Ann Marinovich - Adweek
Main Stage
11:45 AM - 11:55 AM
Insight Moment: Creative Transformation in Commerce with AB InBev
Getting Digital and Getting Creative
Marcel Marcondes - AB InBev
Main Stage
11:55 AM - 12:15 PM
How Data and Analytics Evolve Brand Legacy
Adapting to the Needs of a Consumer
Charisse Hughes - Kellogg's
Paul Hiebert - Adweek
Main Stage
12:15 PM - 12:25 PM
Insight Moment: Gaming As a Culture Driver
Gaming Predictions for 2023
Melissa Bell - 2K
Main Stage
12:25 PM - 12:45 PM
The Intersection of Creativity and Execution
The Expectation for Partnerships in 2023
Danny Robinson - The Martin Agency
Damon Burrell - GEICO
Jameson Fleming - Adweek
Main Stage
12:45 PM - 12:50 PM
Closing Remarks
Jameson Fleming - Adweek