From cohorts to probabilistic IDs, seller-defined audiences and PPIDS, the exploding landscape around identity tech solutions shows no signs of slowing down, despite further extensions to Chrome’s deprecation of cookies. Ad buyers who might be digging in their heels are looking to their partners for guidance.

Tune in to this session to hear from Café Media’s Paul Bannister, chief strategy officer, about the lay of the identifier landscape, the solutions gaining pace with marketers and the pitfalls to watch out for.