Smart publishers know the value of their brand and how to monetize that across multiple routes, from auctioning off archive content as NFTs, to expanding franchises from hit YouTube series to condiments.

In this session, hear from executives including The Atlantic’s Nick Thompson, chief executive officer, and Candace Montgomery, senior vice president and general manager of the AtlanticLive, as they share how they navigate the often-challenging conversations around today’s digital formats including which make the most sense to expand into, and how to avoid diluting their brand and stretching their resources.