Podcast ad revenue is forecast to exceed $4 billion by 2024, per the IAB. While publishers have their eyes on those dollars, there are more ways to monetize audio audiences. But, as with all growing ad mediums, the common pitfalls of discovery, standardization and fragmentation rear their head. Hear from execs on how they're navigating the changing audio landscape.
Join Travis Winkler, head of growth and business development at Bloomberg Media and Ryan Pauley, chief revenue officer at Vox Media as they discuss how they’re programming across the various channels, meeting audiences and leveraging scale and reach to build meaningful partnerships with advertisers. You’ll walk away with a foundation for building franchises that fans love across video, audio and more.