As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers' expectations, motivations, and perceptions of value.

In this session, join Buzzfeed's Chief Revenue Officer, Edgar Hernandez, as he explores how BuzzFeed Inc. differentiates itself as a publisher with innovative offerings in the experiential spaces and its deep understanding of the metaverse. You'll walk away with an understanding of the marketing considerations, brand partnership opportunities, the future of hybrid events, and the insights needed to succeed.