With numerous brands making strides into Web 3.0, PepsiCo is one of the many newly converging experiences. Always putting  fans’ interests at the forefront, Pepsi’s strong cultural relevance and legacy are top of mind for its recent dive into the NFT space. Join Todd Kaplan, Chief Marketing Officer of the Pepsi brand, as he discusses launching into the space with its “Mic Drop Genesis NFT Collection” and key takeaways to help guide other creators.

Consumers today go into shopping with a deep market understanding. Brands that aren’t matching this with their own consumer and market understanding face unnecessary peril! Particularly as consumers buy with their hearts more often than not these days, with 71% of consumers preferring to purchase from brands aligned with their values. So, staying ahead of whatever shiny object has captured their attention is crucial.

In this session, join experts from Chemistry, MMGY, and NetBase Quid as they discuss best practices for gaining a solid understanding of your audience and the category utilizing consumer and market data. Using examples from the travel and hospitality industry, you’ll hear how using social listening to identify key recovery indicators has produced spectacular results for these heavily impacted businesses during the pandemic. You’ll walk away with the knowledge of how to move from assumptions and perceived audiences to build fundamental understanding, grounded data-driven confidence that is based on real people and their habits.

As one of the most defining brands of the last decade, Glossier has built a new kind of people-first, digital-centric beauty experience. With a passionate global community that is just as eager to visit a Glossier store, as they are to sport one of the brand’s pink hoodies, Glossier creates experiences that invite participation and foster connection. 

Hear from Glossier’s Chief Marketing Officer, Ali Weiss, as she shares the company’s unique approach to creating omnichannel experiences and touchpoints spanning product, offline and digital and key insights on what today's brands need to succeed in the next era of retail.
 

Although half of million student-athletes are now able to use their name, image and likeness (NIL) for a monetary benefit, brands are hesitant to seize the opportunity due to varying state regulations and potential of brand reputation ruin. Yet when brands do invest in student-athletes as influencers they can win considerably in terms of engagement rate as we see student athletes converting at 10%+ vs a standard influencer engagement rate of 2%+. So how can brands and student-athletes work together to safely win big?

Join us to walk through a major brand case study and how we worked together to meet brand safety boundaries, state/school compliance needs and also share results on how working with Student Athlete Influencers added incremental benefit to a seasonal activation.

The ability to access billions of data sources and consumer touchpoints has created a whole new realm of challenges for brands. This is holding them back in a moment where speed to insights is vital in order to become customer centric. The right use of consumer intelligence will enable brands to overcome those challenges and move from a reactive or even predictive approach to a proactive state that will meet consumer expectations at the speed of culture.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

In this session, you’ll learn important best practices and novel use cases of social media data in combination with other novel data sets. We will look at a range of use cases ranging from competitor intelligence to voice of patient, to technology and merger’s scouting and see how you can get more from your social media analytics by simply comparing it to another data set. Overall, the goal is to show the limits, edge cases, and possibilities that social media analytics can have when paired with other data sources.

Using examples from the Technology, Retail, and Healthcare Industries as an example, we’ll explain a few best practices and techniques surrounding how to extend your social media data further by using an integrated NLP suite such as NetBase-Quid.

In this session:

• Tik Tok data – this is what you can do with this data, what you can’t, and where you might want to use it
• Fishbowl, expert forums, and other data as a tech scouting tool
• Reddit as a focus group and the power of news channels and earnings calls
• Social vs Media insights – Competitive Intelligence & ESG Use Cases
• Voice of the Patient on Reddit and with owned data

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

Does influencer marketing actually generate positive sales ROI? What makes someone an influencer? What is pricing based on? Does engagement matter? Are micro-influencers really better than celebrities? How much fraud is still out there? While opinions and individual success stories abound, there has been little to no statistically significant empirical data shared to date on what drives marketer success and creator motivation. Join Pierre Cassuto, Chief Growth Officer at Humanz, as he shares insights gathered through statistical analysis of thousands of interactions between marketers, creators and customers on e-commerce platforms to separate the hype, the BS and the truth when it comes to what remains one of the fastest growing marketing practices worldwide.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

Social advertising can be overwhelming (to say the least). You’ve got goals to reach. Expectations to meet. And a budget you can’t afford to blow. So… where do you start? In this workshop, solutions consultant Emily Marshall from Hootsuite will walk you through the DOs and DON'Ts of setting up, running, and measuring effective social advertising campaigns.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

In 2022, AB InBev took the #1 spot on WARC's Creative 100, Effective 100, and the coveted Cannes Lions Creative Marketer of the Year. AB InBev firmly believes creativity drives outstanding business results, and it has embedded this at the center of the company's transformation, revolutionizing how it approaches creative ideation, development, measurement and execution over the last few years.

Join Luiz Barros, VP, Data, Analytics, Global Media, and Anastasia Leng, Founder & CEO of CreativeX, as they discuss applying discipline to creativity, innovating the creative measurement process, and striving to become the most creatively effective company in the world.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

The traditional sales funnel as we know it has collapsed, with all channels—social included—now impacting brand and revenue metrics. Yet, social media marketers still organize and allocate dollars based on outdated conventions. Despite Gen Z ushering in new behaviors, the rise of social commerce and the creator economy, the existing labels of paid and owned, CRM and community hold us back. Marketers can’t seem to break free from our old philosophies to unleash the full-funnel value of social media.

Join Danielle Donnelly, Chief Strategy Officer of Formerly Known As, as she debunks outdated social media “best practices” and highlights new beliefs that redefine how social media can deliver impactful business results for brands beyond just impressions.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

With promises of the metaverse making headlines around the world and consumer spending on video gaming in the U.S. crossing $28.92B in the first half of 2021, defining where your brand fits in this rapidly evolving landscape is more important now than ever before. Up until now, concerts have been reaching millions of people across the globe with everyone from A-listers to rising stars engaging with fans in virtual worlds. Today, we see more and more brands joining artists on the virtual stage through sponsored experiences, merch drops, and more. 
 
In this session, join Former Vice President, Head of Music at Roblox, JonVlassopulos and Logitech Head of Entertainment Meredith Rojas as they explore how labels, brands and artists can work together seamlessly in the metaverse to drive value for all parties. The opportunity is massive.
 

Brand experiences are increasingly becoming hyper-personalized and hyper-local. These individual moments combine into a collective storytelling process that is held together by the thread of user-generated content. Whether the experience is digital, physical, or some mix of the two, brands can leverage this content to activate globally, fostering connections that transcend distance, language, and demographics.

Join TINT’s S. David Ramirez and Ivonne Aldaz, Lead Researcher and Content Creator at Future of Marketing, as they explore a framework for designing scalable community-driven content initiatives powered by individual creators and creatives. You’ll walk away understanding the essential elements of community-driven campaigns, the implications of building trust and repurposing community content to design future brand experiences and activations, and the role of multi-realm brand experiences in capturing first-party data and creating captivated audiences.
 

Personalization is the future of content: consumers are now looking for ideas and entertainment beyond "traditional" social feeds on surfaces that are both tailored to their interests and privacy-first. To remain competitive, brands will not only need to diversify their media mix across platforms -- they'll need to deliver more snackable, visually compelling stories that "click" with audiences and keep privacy in mind.

In this session, join Google's Arthur Gerigk and Eva Valerio as they share the latest industry insights and changes in consumer behavior and content consumption. Plus, hear how brands are successfully adapting their media strategies to meet this shift by amplifying their creative storytelling to new platforms.

No one knows the blurred lines between the virtual and real world best, than @timmchiusano a VP of creative and production at a fortune 100 company, with a side hustle as a TikToker who has amassed an audience of over 400k. Timm has the unique experience of being a creator, connecting with people in a virtual world, while also helping brands create their own brand story. One of the most powerful things he has discovered is how integral your audience is.

From strategizing to measuring; a creator’s audience is a valuable resource to building the most effective influencer marketing strategies. Once you understand who the audience is, what they want, and where they want it, you can maximize the impact of your output.

Join #paid’s Head of Business Strategy, Ashley Riske, and Creator, Timm Chiusano, as they discuss understanding an audience, tools to engage with an audience for both strategy and measurement, and Timm's learnings for brands as he sits in the intersection between the creative and corporate world.

In today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. Last year alone, the company streamed over 60 different live shopping events that attracted over 4.4 million visitors. With an audience who watched over1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual to shine a light on products for a global community.

Join Nilla Ali, Executive Vice President, Commerce at BuzzFeed, Inc. for an intimate fireside chat on the company’s foray into the livestream format. She’ll discuss the opportunities for digital real estate, adding value to brands, consumer behaviors and the year ahead for BuzzFeed, Inc.
 

One-to-one Partner/Elite VIP networking meetings to take place during the reception. Cocktails will be served.

It’s no secret NFTs are redefining how we think about creativity, community, and ownership. As brands old and new embrace these opportunities, they must also juggle the challenge of rethinking their approach to digital marketing in order to effectively succeed in the newest version of the web.  

In this session, join Spencer Gordon, Vice President, Connections and draftLine at Anheuser-Busch InBev as he explores how the company’s global brands are finding success and learning from its web3 projects including the launch of programs from Budweiser and Bud Light NEXT. As part of these drops, the company has released more than 25k tokens that celebrate innovation, community and the next generation of creators.

The $100 billion valued creator economy is disrupting the landscape of advertising, and the surge for personalized content is more critical than ever. Creators are disrupting traditional branded content ads with the unprecedented influence of massive social media platforms like TikTok. Marketers need to adapt to the new era - or else lose out on captivating Gen Z and the digitally native generation.

Join Luis Carranza of Social Native in the discussion of future social commerce trends. Discover how to overcome the challenges with scaling high-performing content, 2X conversion, and how to meet growing consumer demands for sophistication and personalization.

Social media and interactive platforms are fueling the future of entertainment as we know it. Digital creators have a powerful and unique position to own their content, and interact with their audiences in ways the industry has never seen before and that transcend audio and video. The relationship between digital creators and brands is evolving before our eyes as Web3 brings new meaning to content creation, ownership, and media platforms. 
 
Join Adweek and Falon Fatemi, Chief Executive Officer and Co-founder of interactive entertainment platform Fireside, for a discussion about the promise of Web3 for creators, the brands that partner with them and the audience. Attracting a number of high-profile creators, this app understands the kind of content that is resonating in real time. 
 

Social personalization has gone from a pipe dream to a necessity when it comes to how brands plan social media ad campaigns. Does it work across all social platforms? How can you build it into existing workflows without adding even more complexity to your process? What considerations do you need to factor in both for creative and delivery? When will personalization have the biggest impact on performance? Learn about the major challenges and opportunities for social personalization and get concrete tips for what to do next.

In this session, Mediaocean CMO Aaron Goldman will share strategies for creative personalization to make sure your social ads are tailored to the people seeing them. Don’t miss out! And do take it personal!

To keep the next customer engaged, brands need to stay ahead of the game to capture every creative storytelling moment across every possible surface. Join Google's product experts to learn how you can create interest and demand with visually engaging ads in the immersive feeds on YouTube, Discover, and Gmail.

From insights on our latest features to customer stories to best practices, get ready to learn all the tips and tricks to build successful campaigns that deliver on your bottom line.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

Creativity is increasingly foundational to marketing success and sustained business growth. The creative choices you make - from the length of a title to the crop of a video are essential to driving advertising effectiveness. Consistent measurement, experimentation and learning leads to accumulating valuable creative insights beyond a single campaign. With the ever-changing ads ecosystem, creative execution is becoming even more important than ever. Join Meta’s Director of Marketing Science, Gena Stanglein, to learn more about the long-term success and impact measuring creative effectiveness can have. Hear directly about the tips, tricks and tools that will help you create this strong strategy and ultimately drive results.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

As the metaverse expands, gaming is the 'hot white star' for Brands.

Brands are increasingly looking for ways to connect with consumers in the digital age and social gaming has emerged as the most powerful channel. Nearly 60% of Americans now play video games, and social gaming is a growing trend, especially after the COVID-19 pandemic started a couple of years ago. But as the landscape continues to evolve, it can be tough to keep up with the latest trends and best practices.

In this session, join Jorge Prado and Eddy Prado, co-founders of Admazing as they discuss strategies for how brands can leverage social gaming to achieve their marketing goals and what level of brand integration is right for social gaming. We'll also discuss some of the challenges that brands may face within the metaverse and how to overcome them successfully.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

The world of NFTs is simultaneously super broad and super specific, leaving many marketers wondering where to start. And the slag you see on Twitter doesn’t make it any easier. DYOR? FUD? GM? This session will be a light speed introduction to NFT terminology so you can start listening to the conversation and see where your brand fits in.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

Brands love engaging with live music. Even during the midst of a pandemic, hundreds of millions of dollars have been spent on brand sponsorships and activations in conjunction with tours and festivals across the globe. For many brand marketers, the question isn’t if their brand should activate in the live music space, but how. That question has become more complex, especially as more tours and festivals hybridize their events to both in person and online. In this SMW masterclass, you will learn the mechanics and strategy of building a successful live stream, why live streaming can help brands more confidently enter the Web3 market and what lessons marketers can take from the brands who have successfully built some of the highest profile live stream activations to date. This masterclass will be presented by brand marketing and music industry experts Jesse Kirshbaum, CEO of NUE Agency and Clayton Durant, Senior Manager of Emerging Media at MWWPR and Founder of CAD Management who pen the monthly Adweek column, Beats, Bytes, and Brands.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.

Curious what "Web3" is and what it encompasses in its very early stages? Wondering what the next era of the internet includes? From what "the blockchain," "NFTs," and the "metaverse" mean, and how brands, IP owners & marketers can use them? The idea of 'digital assets' is not new, but the ability to own them is.  

Hear from Avery Akkineni, President, VaynerNFT, Allison Sturges, Head of Strategic Partnerships, Genies and Rachel Webber, Chief Brand and Strategy Officer, Playboy on how to unlock the potential of one of the biggest technology shifts of our time, and how you can build long-term strategic projects that can incentivize and reward brand advocacy and customer loyalty through this new technology.
 

As the decentralization of content, data, and platforms continues to sweep the entertainment and advertising industries and emerging buzzwords like Metaverse and Web3 surround us constantly, many wonder how brands can navigate this ever-complex space and evolve the way they interact with and communicate to their audiences. In its current state, many brands rely on manual and often archaic processes to connect with their audiences, but with the next wave of technology and the evolution of the Creator Economy, we are seeing incredibly impactful, scalable, and data driven opportunities arise. How can brands efficiently and effectively scale the power of creators and influencers in a time where content is decentralizing and deeming traditional methods of advertising ineffective? Join CEO of BEN Group for this discussion focused on helping brands navigate the Creator Economy, emerging technologies, and the necessity of relying on AI to do so.

Decentralized autonomous organizations, DAOs for short, entered the cultural mainstream in 2021 on accelerated interest in crypto in pop culture. DAOs allow for groups of people to get together and collectively own businesses or assets in a decentralized fashion. For example, in late 2021 a group of investors rallied together to establish a DAO that could effectively compete to bid on a copy of the U.S. Constitution at a Sotheby's auction. 

Given the community focus of DAOs, marketers stand to benefit from learning about the magic of successful DAOs and new consumer behaviors that make collective ownership an attractive aim. In this session, you'll learn about two DAOs from the people behind them and walk away with a better understanding of shifting consumer mindsets and what that means for marketers. 
 

The world of social media has undergone a drastic transformation. Consumers are growing tired of the traditional social media experience of 2005 – 2020, with time shifting dramatically away from connection-based feeds to video-driven entertainment formats. This evolution is not just about the content itself, but fundamentally about how it is delivered. There is a transition from the traditional social graph to what is known as the content graph. In the content graph, reach is uncapped and the best content wins.

In this discussion, Kate Kenner Archibald, Chief Marketing Officer at globally-leading social media marketing solution Dash Hudson, will sit down with Megan Streeter, Chief Marketing Officer at the powerhouse, born-on-social hair care brand, Prose. The conversation will break down the rise of the social entertainment era, what it means for brands, and what’s working to remain agile and drive results.
 

Dubbed an “unabashed futurist” by Fortune, Steve Aoki is one of the few entertainers to always be at the forefront of trends and key cultural movements and the world of NFTs is no exception. Earlier this year he launched A0K1VERSE, a brand-new community ecosystem bridging the metaverse with the real world, ambitiously integrating web 2.0, web3 and IRL experiences together in a one-of-a-kind tokenized social club.  
 
In this session, join the multi-hyphenate artist and entrepreneur as he discusses how NFTs are an authentic continuation of his personal brand, how he continues to navigate the evolution of this space, and the opportunity for this to be a space where consumers and fans can engage in a meaningful, visceral way.