With promises of the metaverse making headlines around the world and consumer spending on video gaming in the U.S. crossing $28.92B in the first half of 2021, defining where your brand fits in this rapidly evolving landscape is more important now than ever before. Up until now, concerts have been reaching millions of people across the globe with everyone from A-listers to rising stars engaging with fans in virtual worlds. Today, we see more and more brands joining artists on the virtual stage through sponsored experiences, merch drops, and more. 
 
In this session, join Former Vice President, Head of Music at Roblox, JonVlassopulos and Logitech Head of Entertainment Meredith Rojas as they explore how labels, brands and artists can work together seamlessly in the metaverse to drive value for all parties. The opportunity is massive.