Breakfast and Registration8:30 AM - 9:30 AM   
Opening Remarks9:30 AM - 9:40 AM  BRB Stage, Main Floor
Andrew Rea: Cooking Up a Brand: How Andrew Rea Built a Content Empire9:40 AM - 10:05 AM Andrew Rea Ryan JoeBRB Stage, Main Floor
Unlocking Social Growth: How Brands Are Winning With Creator-Led Strategies in 202510:05 AM - 10:30 AM Cyntia Leo Ryan Sasaki Zoë RudermanBRB Stage, Main Floor
From Passion to Profits: Visa’s Role in Fueling the Creator Economy10:30 AM - 10:55 AM Jocelyn Chin Jonathan Kolozsvary Jenny RooneyBRB Stage, Main Floor
Scrolling for Gold: The Secret To Spotting Social Media Trends That Actually Matter11:05 AM - 11:35 AM Hassan AliTTYL Stage, 2nd Floor
Ground Control to Major Brand: Navigating Social Media Mayhem 11:15 AM - 11:45 AM Beth Brown Noel ChristopherIMO Stage, 4th Floor
Influence Isn’t Enough: How AAA Turned Creators into a Performance Engine 11:25 AM - 11:55 AM Jason Ossenmacher Joseph Perello Lee SosinIYKYK Stage, 5th Floor
Reality Check: Trivia with Kwame Appiah11:50 AM - 12:20 PM

Interactive Networking Break

Kwame AppiahBRB Stage, Main Floor
Lunch and Networking 12:20 PM - 1:20 PM   
From Viral to Visionary: The Evolution of Amelia Dimoldenberg1:25 PM - 1:50 PM Amelia Dimoldenberg Zoë RudermanBRB Stage, Main Floor
Creative That Converts: How Creative Strategy, Data-backed Creator Pairing and Strategic Amplification Supercharge Creator Marketing1:50 PM - 2:15 PM Cole MasonBRB Stage, Main Floor
Meet the Team: Reinventing an Icon - the Empire State Building 2:20 PM - 2:45 PM Abigail Rickards Tyler O’DayTTYL Stage, 2nd Floor
Social Commentary: Creator Content Only Belongs on Social... Or Does It?2:25 PM - 2:50 PM Lindsey Gamble Lia HabermanIMO Stage, 4th Floor
How Hartbeat is Redefining Creator Collaborations: A Master Class in Co-Creating Entertainment With Brands 2:30 PM - 2:55 PM Janina Lundy Jordan Howlett Michael BerkowitzIYKYK Stage, 5th Floor
Meet The Team: Get In The Mix With Spotify3:00 PM - 3:25 PM Bridget EvansTTYL Stage, 2nd Floor
Social Commentary with Gallery Media Group: One Goal, Two Playbooks3:05 PM - 3:30 PM Chris Anthony Sarah ShakerIMO Stage, 4th Floor
Don’t Call Us Rookies: How NIL Athletes and Drop Culture Helped Launch the #1 Bat in Baseball3:10 PM - 3:35 PM Dylan Kavanagh Kimi Peterson Jaden WaltonIYKYK Stage, 5th Floor
Networking Break3:15 PM - 3:45 PM   
Candid or Branded? With OOTD.com3:45 PM - 3:55 PM Alex Rogers Cory MuroffBRB Stage, Main Floor
Clout on the Clock: The Rise of the LinkedIn Influencer3:55 PM - 4:20 PM Danielle Ito Tameka Bazile Anya SchulmanBRB Stage, Main Floor
Under the Desk News Live with V Spehar 4:20 PM - 4:30 PM V SpeharBRB Stage, Main Floor
Nutter Butter, Are You Ok? The Strategy Behind the Viral Question4:30 PM - 4:55 PM Kelly Amatangelo Tony Wood Zach PoczekajBRB Stage, Main Floor
Closing Remarks4:55 PM - 5:00 PM  BRB Stage, Main Floor
Reception Presented by YouTube 5:00 PM - 6:00 PM   
ADWEEK Connect5:00 PM - 6:00 PM   
Breakfast and Registration8:30 AM - 9:30 AM   
Opening Remarks9:30 AM - 9:40 AM  BRB Stage, Main Floor
Unfiltered & Unstoppable: Bethenny Frankel on Building a Bold Personal Brand9:40 AM - 10:05 AM Bethenny Frankel Zoë RudermanBRB Stage, Main Floor
Meet Marketing’s Most Dynamic Duo: Connected TV and Social 10:05 AM - 10:30 AM Kristen Navarro Annie WaskoverBRB Stage, Main Floor
How Marriott Bonvoy's Partnerships Travel Farther on Social10:30 AM - 10:55 AM Jordan Liverant Lucy Kemmitz Ana OsegueraBRB Stage, Main Floor
Work(shop) in Process... featuring Popular Pays11:05 AM - 11:35 AM Sara O'BrienTTYL Stage, 2nd Floor
Leveraging influencers to multiply your ROI in 202511:15 AM - 11:45 AM Brittany HennessyIMO Stage, 4th Floor
Featured Session11:25 AM - 11:55 AM  IYKYK Stage, 5th Floor
Networking Break11:50 AM - 12:20 PM   
Lunch and Networking 12:20 PM - 1:20 PM   
Unlocking Brand Affinity Through Social-First Fan Engagement 1:25 PM - 1:35 PM Rosina ShiliwalaBRB Stage, Main Floor
Commerce Unleashed: Powered by Creators, Fueled by Data1:35 PM - 2:00 PM  BRB Stage, Main Floor
The Art of Partnership: Crafting Meaningful Collaborations with Candace Marie2:00 PM - 2:10 PM Candace Marie StewartBRB Stage, Main Floor
Meet the Sundial Media Group Team: The Power of Community – Building and Sustaining Digital Connection  2:20 PM - 2:45 PM Kory Jarvis Cortni SpearmanTTYL Stage, 2nd Floor
Social Commentary: Show Your Work: The Evolution of Sharing Your Process on Social With Imani Ellis2:25 PM - 2:50 PM Imani EllisIMO Stage, 4th Floor
How To Craft the Perfect Influencer Campaign2:30 PM - 2:55 PM Nya-Gabriella ParchmentIYKYK Stage, 5th Floor
Meet the Team: Coming soon3:00 PM - 3:35 PM  TTYL Stage, 2nd Floor
Social Commentary: Is AI Running Your Feed?3:05 PM - 3:40 PM

An ADWEEK Group Chat

 IMO Stage, 4th Floor
How Women Are Redefining the Game with Betches Media 3:10 PM - 3:35 PM Zoe Schubot Anna DeLucia Aleen DrekslerIYKYK Stage, 5th Floor
Networking Break3:15 PM - 3:45 PM  BRB Stage, Main Floor
Monetizing Beyond Platforms: Building a Brand That Lasts3:45 PM - 4:10 PM Kim Bizu Deneka Dosant Kalen Allen Miranda SanchezBRB Stage, Main Floor
Danone's Influencer Marketing Playbook 4:10 PM - 4:35 PM Linda Bethea Eric Flinn Keith BendesBRB Stage, Main Floor
Power & Presence: Kordell Beckham’s Rise Beyond the Screen4:35 PM - 5:00 PM Kordell BeckhamBRB Stage, Main Floor
Closing Remarks5:00 PM - 5:05 PM  BRB Stage, Main Floor
Reception Presented by Dash Social 5:00 PM - 6:00 PM   
ADWEEK Connect5:00 PM - 6:00 PM   
Breakfast and Registration8:30 AM - 9:30 AM   
Opening Remarks 9:30 AM - 9:40 AM  BRB Stage, Main Floor
Bringing the X Factor to Social9:40 AM - 10:10 AM

 

 

Angela Zepeda Ryan JoeBRB Stage, Main Floor
Get More From Your Social Strategy With YouTube10:10 AM - 10:35 AM John Battaglia Evelyn Ha Adam WBRB Stage, Main Floor
Off the Beaten App: Building Communities in Unexpected Places10:35 AM - 11:00 AM Adam Bauer Christina LoffBRB Stage, Main Floor
Move Over TV. Social Shows are the New Must Watch11:00 AM - 11:30 AM Jack Byrne Adam Faze Matthew SegalBRB Stage, Main Floor
Mic Check: Career, Culture and Collabs11:30 AM - 12:00 PM

Interactive Networking Break

Shan RizwanBRB Stage, Main Floor
Lunch and Networking 12:00 PM - 1:00 PM   
Main Character Energy: Sabrina Brier’s Breakout from Screen to Storytelling1:10 PM - 1:35 PM Sabrina Brier Willa BennettBRB Stage, Main Floor
Featured Session1:35 PM - 2:00 PM

Coming soon!

 BRB Stage, Main Floor
How Brands Are Getting Social Right2:00 PM - 2:25 PM Amanda Mulligan Steven Vigilante Camille Zingoni Monica KhanBRB Stage, Main Floor
Networking Break2:25 PM - 2:40 PM   
Featured Session2:40 PM - 3:05 PM

Coming soon!

 BRB Stage, Main Floor
Featured Session3:05 PM - 3:30 PM

Coming soon!

 BRB Stage, Main Floor
Featured Session3:30 PM - 3:55 PM  BRB Stage, Main Floor
Closing Remarks 3:55 PM - 4:00 PM  BRB Stage, Main Floor
Reception4:00 PM - 5:00 PM