Tuesday, April 14, 2026, 2:10 PM - 2:30 PM
Don’t Ignore the Knock: Answering Market Signals with Social Intelligence
Social Intelligence is the knock-brush of the modern market, the signal that a trend is shifting or a customer need is emerging in real-time. Breakthrough growth happens when you turn those signals into decisions your whole company can act on with clarity. Brittany Hennessy, VP of Social Intelligence Evangelism at Sprout Social, and Sabrina Barekzai, Director of Social Media at Slack, share how to move beyond basic social management and start predicting market shifts before they happen. Learn how to identify the signals your teams are already sitting on, translate noise into direction across product, marketing, and comms, and better align your organization to move faster and with more confidence than competitors who are still guessing.