SMW LA: The Future of the Creator Economy
Hosted by Adweek in partnership with Whalar
On July 1, Adweek will bring together a select group of Creators, Celebrity Influencers and Business Innovators and Brands at the Sunset Marquee for an exclusive invite-only event during Social Media Week LA.
The Creator Economy has exploded in recent years and generated 10B in advertising spend in 2020. Creators have diversified the ways in which they generate income and with the rise of NFTs, and the prosect of a decentralized Internet, together with new formats and mediums in which Creators can build audience, the opportunities are limitless and if brands wish to participate in this new economy, they are going to fundamentally shift their thinking.
During this 4-hour event we will hear from an entrepreneur who is building the next creator platform on the Blockchain, creators who are capitalizing on these new opportunities and agencies and brand builders who are driving innovation in this new space.
Featured Speakers










Agenda at a Glance
9:30AM PDT
Breakfast and Welcome
Toby Daniels, Chief Innovation Officer, Adweek
10:00-10:45AM PDT
Breakouts and Networking
Participants will be divided into smaller groups to discuss relevant topics
10:50-11:25AM PDT
TikTok Creators: Unlocking Success With Creativity and Authenticity
Cast of The Crib Around The Corner, Adweek's Creator House of the Year
11:35AM-12:00PM PDT
The New Creator Economy
Will Be Distributed
Justin Rezvani, Founder & CEO, N2N2
Danielle Canty, Co-Founder and President, BossBabe
Samir Chaudry, Co-Founder and President, Colin and Samir
12:00PM PDT
Lunch Reception and Fireside Chat
Max Lugavere, NYT Best-Selling Author, Host of The Genius Life Podcast
This is an invite-only event, and to ensure we follow CDC guidelines for in-person gatherings, we are capping attendance at 50 people and are requiring that all attendees show proof of Vaccination, a negative PCR test (within 24 hours of event time) or proof of antibodies from having COVID-19 in the past six months.
WHEN: Thursday, July 1st | 9:30AM - 2:00PM PDT
WHERE: Sunset Marquis | 1200 Alta Loma Rd, West Hollywood, CA 90069
While we have taken all reasonable measures to ensure your safety at this event, by clicking RSVP NOW (or “by entering the event” if signing in person), you acknowledge and agree to release Adweek LLC, its directors, officers, employees, and its affiliated sponsors and partners from any and all liability associated with contracting infectious disease, including Covid-19.