Social Media Week Los Angeles (#SMWLA) is the West Coast's Premier Event for leaders in digital marketing. This multi-day virtual event will bring together brand and platform leaders, digital marketers, and social media practitioners to unpack the 2021 annual theme “Reinvention” through the lens of the business of influencer marketing with actionable insights for leveling up your strategies.

Participate in main stage talks, panel debates, fireside conversations,
a track of academy classes, networking events and much more.

PassOptions

Interested in Group Packages? Email us here!

Standard

$179

full price: $199

10% discount valid thru June 18

Unlimited live and on-demand access to all days of Main Stage sessions during SMWLA

Premium

$314

full price: $349

10% discount valid thru June 18

Unlimited live and on-demand access to all days of Main Stage sessions during SMWLA

Unlimited live and on-demand access to all days of Academy sessions during SMWLA

1-year digital subscription to Adweek+ ($349 value) includes access to SMW+
*valid for news subscribers only.

Access to SMW Community Meetups and Networking Events, Invite to join exclusive SMW Community group

Will Cady

The team at Social Media Week are not only great collaborators to work with, they have a deep commitment to the evolution of Marketing & Social Media that continues to be a source of inspiration for me and my team. Having spoken at various Social Media Week conferences and joined for some digital programming on SMW+, I give my highest recommendation to Social Media Week as an education resource, networking hub, and industry mobilizer.

Will Cady Head of Creative Strategy, Reddit

FeaturedSpeakers

Gabe Alonso
Gabe Alonso
Head of Digital Platforms and Community - Energy Drinks
PepsiCo
Violet Benson
Violet Benson
Creator
@DaddyIssues
Nick Bianchi
Nick Bianchi
Director, Digital and Social Media
AT&T
Hannah Bronfman
Hannah Bronfman
Founder
HBFIT
Tim Ellis
Tim Ellis
Executive Vice President and Chief Marketing Officer
NFL
Raissa Gerona
Raissa Gerona
Chief Brand Officer
REVOLVE
Reid Hailey
Reid Hailey
Chief Executive Officer and Co-founder
Doing Things Media
Tatiana Holifield-Arthur
Tatiana Holifield-Arthur
Head of Brand Social
Hulu
Luvvie Ajayi Jones
Luvvie Ajayi Jones
New York Times Best-selling Author and Podcaster
Professional Troublemaker
Val Kaplan
Val Kaplan
Chief Marketing Officer
Headspace
John Petty III
John Petty III
Head of Social
Wieden + Kennedy
Ben Trinh
Ben Trinh
Global Head of Entertainment and Cultural Marketing
Uber
Ricky Ray Butler

As a speaker at Social Media Week, I have had the pleasure of working with their outstanding, top-tier conference team. Always communicative, always flexible, always one-step ahead...I cannot think of a better team to coordinate such a successful experience.

Ricky Ray Butler CEO, BEN Group

2021 Global ThemeREINVENTION

Reimagining Social Media Marketing
for a Better Tomorrow

 

SMW 2021 Global Theme

ABCDE FRAMEWORK FOR REINVENTION

Based on Rishad Tobaccowala's The ABCDE of Marketing Re-Invented framework

 
 

Audiences

Who we are marketing to, how do we find them and how has their mindset shifted? How can we think about people and not consumers?

Brand

Brands continue to be important but the way they are built is changing greatly and our relationship to them is complicated. How should experience and purpose play into brand strategy?

Content

Has always been a key to marketing but there is much more of it, there are new ways to make it, faster and cheaper, so how do we cut through the noise?

Data

Data is key to the future of marketing, but very few companies will find a competitive edge in how they use it. How do we focus on quality v.s. quantity?

Enterprise

A progressive company is one where information and decision making is transparent, and leaders are accountable.

 

2021Agenda


Mickey Meyer

Social Media Week is a staple within the next generation of the publishing world. Being able to glean insights from the industry's best in such a comfortable setting is something everyone should take advantage of. 

Mickey Meyer President of Group Nine Studios, Group Nine Media

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