Looking to level up your social media strategy? Learning how to identify the conversations that drive the most engagement on major social platforms like TikTok can help your brand create content that resonates best with your target audience.

In this session, TikTok joins Andrew Dawson, Social Networks Industry Principal at Brandwatch, to share insights on how to leverage time and data to meaningfully tap into trends authentically by utilizing alternative social media networks. Join these dynamic thought leaders and learn how to identify and track the halo effect to understand when—and when not—to jump on viral trends across the social media landscape.