ADWEEK House: Sports Summit 2026 (World Cup)

The world’s biggest tournament and the global stage of sport and culture collide on the road to the FIFA World Cup. ADWEEK House brings together the industry to unpack how brands are showing up between the matches—from breakthrough creative to community-driven activations that keep fans engaged long after the final ¡GOL!

Team up with top leaders to build connections, sharpen your playbook, and explore what it takes to win on sport’s biggest stage. From bold brand plays to cultural impact, we’ll shine a light on the work that’s capturing attention and hearts.

David Banner
A Banner Vision
GRAMMY-nominated Artist and Chief Executive Officer

Karen Kovacs
NBCUniversal
President, Advertising and Partnerships

Jessica Serrano
DIG
Chief Marketing Officer

Matt Rubin
Popeyes
Chief Digital Officer

June 16 | New York, NY

Past Speakers

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