Agenda: ADWEEK House: Sports Summit 2026 (World Cup)

July 16, 2026

10:00 AM

Doors Open

10:30 AM - 11:15 AM

When the Moment Becomes the Media Plan

Group Chat

11:20 AM - 11:40 AM

In Conversation with Ibotta

11:45 AM - 12:15 PM

Matching Game Time Energy in the Experience Economy

Featured Conversation with Hudson Yards Experiences

Noah Tepperberg

Noah Tepperberg

Co-Chief Executive Officer

12:20 PM - 12:40 PM

The Power of the Shared Screen

Featured Conversation with Screenvision

Kevin McGaw

Senior Vice President and Head of Marketing

12:45 PM - 1:05 PM

ADWEEK House Programming

1:10 PM - 1:35 PM

Featured Conversation with Ashlyn Harris and Deep Blue Sports + Entertainment

Ashlyn Harris

2x World Cup Champion, Podcast Host, Wide Open with Ashlyn Harris

Laura Correnti

Founder and Chief Executive Officer

1:40 PM - 2:25 PM

Marketing at Match Speed

Group Chat

2:30 PM - 2:50 PM

The Business of Belonging: Building Modern Sports Fandom

Featured Conversation with Scripps

Sherry Pitkofsky

Sherry Pitkofsky

Senior Vice President, Marketing

2:55 PM - 3:20 PM

From Football to Football: Global Fans, Different Playbooks

Benjamin Diedering

Benjamin Diedering

Founder and Chief Executive Officer

Marc Lingenhoff

Marc Lingenhoff

Managing Director (BVB Americas, Inc.)

James Ruth

Chief Marketing Officer, Dallas Mavericks and Former Chief Marketing Officer, Tampa Bay Buccaneers

3:25 PM - 3:45 PM

ADWEEK House Programming

3:50 PM - 4:10 PM

Live from the Feed: How Brands Win on Social in Real Time Around Sport

Featured Conversation with Viral Nation

Brandon Lentino

Brandon Lentino

Chief Creative Officer

4:15 PM - 4:35 PM

From the World Cup Final to LA28

Featured Conversation with The Coca-Cola Company and Onboard Sports Advisory

4:35 PM - 5:00 PM

ADWEEK House Programming

5:00 PM - 6:00 PM

ADWEEK House Reception

Presented by Viral Nation