With a projected buying power of $1.7 trillion by 2030, Black consumers are an economic force - yet their needs remain underserved. Black businesses, and specifically Black women-owned businesses are starting a growing at a rate that outpaces all other segments – yet their needs also remain underserved. Companies, like Mastercard, however, are making strides toward more equitable experiences by investing in services, products and spending in Black communities. Join Adweek as we hear from Shelley Stewart III, Partner at McKinsey & Company, and Salah Gloss, SVP of Social Impact at Mastercard, discuss how companies can understand Black spending patterns and consumer needs to drive inclusive economic growth and equality.