As Senior Vice President Global Data Partnerships at The Trade Desk, Brenda oversees all aspects of The Trade Desk’s data partner ecosystem across Targeting, Measurement, CTV, Identity and Retail Partnerships. Before she joined The Trade Desk, Brenda was Vice President, Global Agency Partnerships at Oracle Data Cloud, a global business unit within Oracle. The unit focuses on helping the advertising industry’s largest brands and platforms create better outcomes using data and technology across targeting, measurement and contextual solutions. Prior to it being acquired by Oracle, she was at Datalogix from 2006–2015, where she was the General Manager of the CPG business for Datalogix. Brenda led the team responsible for providing targeting and measurement solutions to CPG Brands, CPG Retailers and the broader ad tech ecosystem including Walled Gardens and DSPs. Brenda holds a B.A. in Quantitative Economics from the University of California, San Diego and an M.B.A. from Wharton.