Luke Kigel
Full Name
Luke Kigel
Job Title
Vice President, Media & Omni-Channel Planning
Speaker Bio
As Vice President, Media & Omni-Channel Planning at Walgreens Luke is responsible for creating customized, meaningful media experiences for customers-fueled by advanced data and technology. Luke is driving evolution from channel first to true customer fist media approaches, unlocking the power of Walgreens 1st Party Data and blending traditional and new-to-market media to deliver personalized experiences at scale. In his role Luke oversees media planning and investment across all channels, managing agency and external partnerships as well as in-house strategy and activation.

Prior to joining Walgreens Luke spent six years at Johnson & Johnson in multiple Digital and Media leadership roles. Initially Luke led Digital Innovation & SocialMedia in the Digital Center of Excellence, and he spent the last four years as Johnson & Johnson’s Global & North AmericaHead of Media. In this capacity, he was responsible for global enterprise media investment, managing global media agency relationships, and leading the company’s approach to programmatic and data driven precision marketing.

Prior to Johnson & Johnson, Luke spent 15 years at agencies including Mediacom, OMD, and UM/J3 -where he led the transformation from a traditional media company into digitally-led and fully-integrated communications agency during his time as Head of Innovation.

Luke has received various forms of industry recognition, with programs under his leadership awarded the 2018 North American Effie for “Best Data Driven/Programmatic” and Gold at the 2017 Festival of Media NA for “Best Use of Data.” Luke was named to Brand Innovators list of 40 Under 40 Marketers, and to the “Next 50”leaders re-inventing marketing by The Internationalist. He is currently a member of the Association of National Advertisers’ Media Advisory Board andwas recognized for his industry leadership as an honoree at the 2019 Partnership with Children Spring Gala. A native New Yorker, Luke graduated with a degree in Communications from New York University.