Storytelling and content creation play a pivotal role in sports, from their impact on brand narrative to the profound influence of athlete stories in marketing.

Join leaders from Maximum Effort, TIME Studios, and Wave Sports + Entertainment as they share strategies and techniques that have elevated sports marketing beyond the game. From their experiences producing Welcome to Wrexham, Under Pressure: The U.S. Women's World Cup Team and New Heights with Jason and Travis Kelce, they will share the trials and triumphs they have faced, and you will leave this session ready to navigate the dynamic, evolving role of storytelling and content creation in sports marketing.