Kristina Windham is Head of Business Development at Maximum Effort — the production company, creative agency, and private equity firm founded by Ryan Reynolds and George Dewey. Kristina works closely with Maximum Effort’s partners to source investment opportunities, identify brand partners for the creative agency, and drive growth for sports assets Wrexham AFC and Alpine F1 through strategic partnerships. Previous to her time at Maximum Effort, Kristina was at eBay, StockX, Postmates, and Artsy in various business development and marketing partnership capacities.