Creating Connections that Move Business in the Sports Arena
Thursday, May 9, 2024, 2:25 PM - 2:40 PM

Whether you're a brand looking to boost visibility in the space or a sports organization seeking new opportunities, there are a myriad ways you can score big in the world of sports business and live experience.
Sonika Patel of Ticketmaster shares a case study on maximizing fan engagement and driving business growth through strategic partnerships, digital engagement, community outreach, and global expansion.

Sonika Patel