Sonika Patel is the SVP and Head of Marketing for Ticketmaster North America. In this role, she leads Product Marketing, Partnerships, Brand and Integrated Marketing across Sports, Music, and other categories. Championing fan-centric initiatives, Sonika led the launch of the “Make More Memories Live” campaign, which enhanced the gameday experience by partnering with NFL teams on activations such as training camp sponsorships and postseason watch parties. Throughout her tenure at Ticketmaster she implemented data-driven acquisition and retention strategies to deliver positive fan engagement and drive business growth.


Prior to this role, Sonika was the Head of Marketing for DoorDash Drive where she spearheaded full-funnel integrated marketing strategies that generated growth for merchants' first party platforms across diverse industries such as restaurants, retail, grocery, and convenience.


Sonika has a robust career journey where she led iconic brands like Pepsi, Mountain Dew, Activia, Lysol, and Cadbury through transformative brand initiatives, breakthrough product innovation, and cutting-edge marketing techniques.