What’s Happening & When

4:00 PM - 6:30 PM
 
Retail Media Reimagined: AI's Profit Potential

Fireside Chat + Cocktail Hour in partnership with Mirakl Ads | Request an invite 

6:30 PM - 6:45 PM
 
Mad Men 2.0: AI Raises the Floor, Storytelling Sets the Ceiling

Fireside Chat in partnership with Typeface 

6:45 PM - 8:00 PM
 
Mad Men 2.0 Kick Off Party

Presented in Partnership with Typeface

9:00 AM - 10:00 AM
 
Doors Open
 
10:00 AM - 10:30 AM
 
Rescripting Hollywood For Good: A Conversation with Jon M. Chu
 
11:00 AM - 11:45 AM
 
Now Showing: Brand Impact

Group Chat Presented in Partnership With Screenvision

12:15 PM - 1:00 PM
 
From AI to Checkout

Group Chat Presented in Partnership With Fetch

1:30 PM - 2:15 PM
 
The Currency of Trust 

Group Chat Presented in Partnership With Chase Media Solutions

2:45 PM - 3:05 PM
 
Leading the Next Era of Retail Media with Best Buy Ads
 
3:30 PM - 4:00 PM
 
She Owns It: Women Redefining Wealth, Legacy, and Leadership
 
4:10 PM - 4:25 PM
 
Driving Brand Integration Into the Future
 
4:30 PM - 5:00 PM
 
Creator Marketing 2030: The Future of Brands, Storytelling, and AI 
 
5:00 PM - 7:00 PM
 
In-Scene Social: An Unskippable Affair

Networking Reception Presented by Ryff

9:00 AM - 10:00 AM
 
Doors Open
 
10:00 AM - 10:45 AM
 
Turning AI Insight Into Brand Foresight

Group Chat Presented in Partnership With Kantar 

11:15 AM - 12:00 PM
 
Anatomy of a Real-Time Brand: The New Rules of Relevance

Group Chat presented in partnership with Monks

12:30 PM - 1:00 PM
 
Nostalgia on the Mic
 
1:15 PM - 1:45 PM
 
From Relegation to Running with the Wolves
 
2:00 PM - 2:25 PM
 
From Advertising to Advocacy
 
3:00 PM - 3:40 PM
 
Measurement vs. Brand Building in the Age of Precision

Commerce Connections Series Presented in Partnership with SMG

3:45 PM - 4:10 PM
 
Centering the Consumer: Building Brilliant Customer Experiences Through Commerce Media

Commerce Connections Series Presented in Partnership with SMG

4:15 PM - 4:50 PM
 
In-Store Media: Retail’s Underrated Asset

Commerce Connections Series Presented in Partnership with SMG

4:45 PM - 7:00 PM
 
Commerce Connections Reception

Commerce Connections Series

9:00 AM - 9:30 AM
 
Doors Open
 
9:30 AM - 10:15 AM
 
ADWEEK OUTLOOK 2026: Trends, Insights & Opportunities Shaping the Year Ahead
 
10:30 AM - 11:15 AM
 
Ripped from the Headlines: The CMO Narrative

A Marketing Vanguard Roundtable

11:45 AM - 12:30 PM
 
The Future of Growth and Commerce

Group Chat Presented in Partnership With Shopify

3:00 PM - 3:20 PM
 
Inside Grindr’s Cultural Reboot
 
3:30 PM - 4:00 PM
 
Lessons in Bold Branding with American Eagle’s CMO
 
4:30 PM - 5:00 PM
 
Content, Community, and Storytelling: Connecting with Fans in a Digital Era
 
5:00 PM - 6:00 PM
 
ADWEEK House HQ Happy Hour