Agenda: ADWEEK House: Advertising HQ (New York @ Advertising Week)

9:00 AM - 10:00 AM

Doors Open

10:00 AM - 10:30 AM

Rescripting Hollywood For Good: A Conversation with Jon M. Chu

Jon M. Chu

Filmmaker

Will Lee

Chief Executive Officer

11:00 AM - 11:45 AM

Now Showing: Brand Impact

Group Chat Presented in Partnership With Screenvision

12:15 PM - 1:00 PM

From AI to Checkout

Group Chat Presented in Partnership With Fetch

1:30 PM - 2:15 PM

The Currency of Trust

Group Chat Presented in Partnership With Chase Media Solutions

2:45 PM - 3:15 PM

ADWEEK House Programming

3:30 PM - 3:50 PM

ADWEEK House Programming

4:10 PM - 4:25 PM

ADWEEK House Fireside With Ryff

4:30 PM - 5:00 PM

ADWEEK House Programming

5:00 PM - 7:00 PM

Networking Reception Presented by Ryff

9:00 AM - 10:00 AM

Doors Open

10:00 AM - 10:45 AM

Group Chat Presented in Partnership With Kantar

11:15 AM - 12:00 PM

Anatomy of a Real-Time Brand: The New Rules of Relevance

Group Chat presented in partnership with Monks

12:30 PM - 1:00 PM

Nostalgia on the Mic

Steve Burns

Actor, Host of Alive podcast

Jessica Cordova Kramer

Jessica Cordova Kramer

Co-founder and Chief Executive Officer

Mark Stenberg

Senior Media Reporter

1:15 PM - 1:45 PM

From Relegation to Running with the Wolves

Mark Consuelos

Actor, Producer, Co-host “Live With Kelly & Mark” and Co-owner Campobasso FC

Matt Rizzetta

Entrepreneur, Founder and Business Executive

2:00 PM - 2:30 PM

ADWEEK House Programming

3:00 PM - 3:35 PM

Measurement vs. Brand Building in the Age of Precision

Commerce Connections Series Presented in Partnership with SMG

Ollie Shayer

Senior Director, Global Strategy and Innovation

Cherian Thomas

Head of Retail Media and DOOH

3:40 PM - 4:00 PM

Centering the Shopper: Building Brilliant Customer Experiences through Commerce Media

Commerce Connections Series Presented in Partnership with SMG

4:05 PM - 4:40 PM

In-Store Media: Retail’s Underrated Asset

Commerce Connections Series Presented in Partnership with SMG

Sean Crawford

Managing Director, North America

Jenny Holleran

Vice President, Media, Loyalty & Insights

David Young

Vice President, Retail Media

4:45 PM - 7:00 PM

Commerce Connections Reception

Commerce Connections Series

9:00 AM - 9:30 AM

Doors Open

9:30 AM - 10:15 AM

ADWEEK OUTLOOK 2026: Trends, Insights & Opportunities Shaping the Year Ahead

Will Lee

Chief Executive Officer

Jenny Rooney

Chief Brand and Community Officer

Zoë Ruderman

Chief Content Officer

11:30 AM - 12:15 PM

The Future of Unified Commerce

Group Chat Presented in Partnership With Shopify

12:30 PM - 1:15 PM

ADWEEK House Programming

1:30 PM - 2:15 PM

ADWEEK in Conversation with Marketing Vanguards

2:45 PM - 5:00 PM

ADWEEK House Programming

5:00 PM - 6:00 PM

ADWEEK House HQ Happy Hour

Commerce Connections Series