What does it take to land a spot during the biggest television event of the year? For these four first-time Super Bowl advertisers, it wasn’t a Hail Mary; it was a carefully orchestrated strategy. Join convergent TV ad platform, Tatari, and marketing leaders from some of the fastest-growing brands for an inside look at how they scaled from testing TV to being on its biggest stage. The conversation dives into the data-driven strategies behind their Super Bowl decisions, how they navigated the realities of buying into a major cultural moment, and how success is measured beyond the final whistle. Expect a peek into the TV ad playbook from brands making their Super Bowl debut.