As Gen Z opts out of traditional paths—from careers and advertising to how they build identity and community—brands are being pushed to rethink what relevance really means. Leaders will explore how this generation is creating its own systems of earning, spending, belonging, and expressing value, and find out what it takes to design products and experiences that actually meet those behaviors. The conversation will unpack how to build trust with consumers who reject legacy models and expect brands to adapt in real time. Together, they’ll answer the question: How do you stay relevant to an audience rewriting the rules as they go?