Join us for our Kickoff Soirée at ADWEEK House where we'll mix and mingle, sip a rosé and toast to an incredible week ahead of insightful conversations, creative inspiration and valuable connections at Cannes Lions.

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Visit ADWEEK House for a special, off-record hour to meet with ADWEEK Editor-in-Chief Ryan Joe and our executives to learn more about ADWEEK's transformation and the many ways to collaborate and connect with ADWEEK.

Join in the conversation to explore how the allure of entertainment and gaming cultivates consumer passion and captures their hearts and wallets alike. Discover how brands are authentically engaging with communities who are eager to invest in all these experiences have to offer.

The explosive growth and versatility of commerce media channels has transformed how brands can target and engage customers throughout their shopping journey. Explore why this is exciting marketers, advertisers, and retailers like never before and how it is reshaping commerce strategies that are contributing to unprecedented business growth.

Explore the balance between data-driven decision-making and emotional connection. Participants will explore how technology augments traditional marketing strategies while emphasizing the irreplaceable role of human intuition in crafting compelling narratives and fostering authentic brand relationships.

Unpack how the integration of data, analytics, research, and metrics is revolutionizing marketing strategies, enabling precision targeting and personalized experiences. Discover how insights-driven approaches are empowering today’s marketers to optimize campaigns, measure performance effectively, and adapt dynamically to changing consumer preferences in real-time.

After years of progress and growing support for LGBTQ+ consumers, many brands are dialing back their efforts to connect with the community, following the much-reported missteps of companies like Bud Light and Target. This year, a few standouts like Wal-Mart were hailed for clever, authentic Pride campaigns, but countless brands are uncertain of what to do next, depriving themselves of an audience with an estimated global spending power of $4.7 trillion. Amid this new and tricky climate, participants will discuss what brands are doing right, what they’re doing wrong, what they need to know, and what the future holds for engaging this vital and diverse demographic. 

Open to audience!

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Tech journalist Kara Swisher and NYU Professor Scott Galloway bring Pivot Live to ADWEEK House. They'll make bold predictions and offer sharp, unfiltered insights into the biggest stories in tech, business, and politics. 

This roundtable will feature a small group of Chief Creative Officers from leading agencies who are setting a new standard for creative. ADWEEK’s very own Jameson Fleming, Executive Editor, will explore the state of creativity and how to inspire brands to buy bolder work.

Open to audience

Explore the dynamics of how marketers and industry professionals find spaces to take risks through imaginative storytelling, and how they are tapping into everything from consumer culture, the creator economy and technology to refresh their strategies to deliver unparalleled brand experiences. 

The emergence of scaled data sets from customer loyalty and incentive programs is creating a valuable, holistic picture of consumers with the ability to reach them in more meaningful ways across more dedicated touch points than ever before. Come explore the dynamic opportunities for companies cultivating their first-party data that enable them to engage customers in innovative ways and build new advertising businesses, while unlocking powerful insights for brands and agencies.

Join colleagues from businesses and brands across the globe as we unravel the complexities of navigating diverse cultures, languages, and complex social and market dynamics that inform and inspire global marketing strategies. From localization tactics to understanding geopolitical trends, we will explore the opportunities and challenges of building successful campaigns that resonate with audiences worldwide and drive sustainable growth in an endlessly interconnected marketplace.
 

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

As we cruise into a new era of advertising, retail and mobility media is transforming the landscape in innovative ways. This session will chart the journey of advertising as it shifts gears towards more integrated, experiential formats within the mobility sector and beyond.   

Join us at the Uber Villa, in partnership with ADWEEK, as we explore the dynamic future of advertising through targeted strategies. From retail to mobility media, learn how first-party data is driving this transformation, enabling more personalized and engaging interactions. Discover how brands are leveraging untapped platforms to reach consumers in motion, crafting touchpoints that are both relevant and impactful. 

Panel will run from 4:00-4:30pm with a networking Happy Hour to follow until 6:00pm! 

Stop by ADWEEK House to recharge, refresh and network at our rooftop just off the Croisette with coffee, sips and snacks. Check out who is on the mic at ADWEEK's Studio and get snapped in our photo nook. Enjoy our signature cocktail, the ADWEEK 45, honoring our birthday this year. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

She is distinctively tough ... of formidable strength or skill. Fierce, but fair. Delegates work with ease, gives credit where it’s due, but also owns the outcome. No matter how you describe her, a badass boss is a force to be reckoned with – resilient, respected, and resolved. 

On Wednesday, June 19, She Runs It and ADWEEK will host a luncheon in partnership with TransUnion, XR, Samsung Ads, Scripps, PETERMAYER, LG Ads and Mediaocean to feature and celebrate the Best of the Badass Bosses. Some of the industry’s most revered leaders will share their stories, reveal their soft spots, and share their strategies during a dynamic conversation that will be followed by a mentoring session over lunch. You can join a table of allies to learn more, compare notes, and hone the subtle art of being a badass. 

Moderated by:

Lynn Branigan, President & CEO, She Runs It 

Opening Meditation: Dr. Deepak Chopra, Founder, Chopra Foundation

Panelists: 
•    Jo Kinsella, President, XR 
•    Alison Levin, President, Advertising & Partnerships, NBCUniversal
•    Jessica Ling, EVP Global Brand Advertising, American Express 
•    Cathy Oh, Head of Marketing, Samsung Electronics
•    Rosalina Tornel, VP, General Manager, PepsiCo, (Gamesa-Quaker-Sonric’s Mexico and Biscuits) 
•    Katie Williams, US Chief Marketing Officer, Haleon 
 
Executive Host Mentors:
•    Stephanie Dorman, Chief Customer Officer, Mediaocean
•    Michelle Edelman, Chief Executive Officer, PETERMAYER
•    Andrea Ferguson, VP, Global Agency Partnerships, TransUnion
•    Sharon Harris, Founder and CEO, The Sharon Harris Collective
•    Pooja Midha, EVP and General Manager, Effectv
•    Marissa Nance, Founder and CEO, Native Tongue Communications
•    Keisha Taylor Starr, Chief Marketing Officer, Scripps
•    Priscilla Valls, Vice President, Agency, Advertiser, & Industry Development, SiriusXM

Register here!

The characteristics that define today’s consumer signify a transformative shift in how businesses are engaging with a more dynamic, highly informed, and financially conscious audience. As society becomes increasingly interconnected and influenced by shifting climates, marketers are embracing the distinctive traits and behaviors of audiences to unlock new brand opportunities. Explore how brands are rethinking their strategies to ensure their efforts resonate and reflect the values and preferences of consumers while simultaneously driving business and brand growth.

No industry has benefited more from the evolving television landscape than that of sports. With added streaming and digital avenues to watch games and sport content, brands are taking note. Hear how brand leaders, sport franchises and athletes alike are leveraging  the power of TV and media to reach and engage with some of the most dedicated and loyal audiences in market.

Join us for cocktails and conversations, with tunes by DJ MICK, as we celebrate this year’s Creative 100! Now in its tenth year, ADWEEK’s Creative 100 honors the masters of creativity across the marketing world. ADWEEK selects the leading creators, innovators and talent for their daring, outstanding and inspirational work.

Drop in for this cross-industry, crème de la crème Cannes event where you’ll see the people you’ve tried to see all week. It’s where top creatives, CEOs, CMOs, Festival execs, judges and award winners unite! It’s the Thursday night place to be, the first relaxing breath you’ll take all week.

Capacity is limited and invites are non-transferable. Whether you stop in for a cocktail, a light bite, or dessert you are always welcome, but plus-ones are not. On se voit là-bas!

Register Your Interest for Julie Thompson’s Annual Thursday VIP Dinner Club Honors The 2024 Cannes Lions Outdoor Jury