AGENDA

Sunday, June 15, 2025
ADWEEK House | Le Majestic Hotel7:00 PM - 9:00 PMKickoff Soirée

Presented in Partnership with Teads and Zeta

Monday, June 16, 2025
ADWEEK House | Le Majestic Hotel10:30 AM - 11:15 AMThe Retail Media Effect Meets the Omnichannel Overhaul

Group Chat Presented in Partnership With Albertsons Media Collective

ADWEEK House | Le Majestic Hotel11:45 AM - 12:30 PMMore Than Metrics: What Truly Makes Ads Great

Group Chat Presented in Partnership With Nativo

ADWEEK House | Le Majestic Hotel12:00 PM - 12:30 PMMarketing Vanguard Podcast Live at the Acast Studio

Featuring Kimberly Evans Paige, EVP, Chief Marketing Officer, BET

ADWEEK House | Le Majestic Hotel12:30 PM - 1:00 PMMarketing Vanguard Podcast Live at the Acast Studio

Featuring Mark Weinstein, CMO, Hilton

ADWEEK House | Le Majestic Hotel1:00 PM - 1:45 PMWinning Over Today’s Fickle Consumers

Group Chat Presented in Partnership With Fetch

ADWEEK House | Le Majestic Hotel2:00 PM - 2:45 PMBeyond the Blast: How CMOs Are Redefining Customer Connection in the Age of AI

Marketing Vanguard Roundtable Presented in Partnership With Iterable

ADWEEK Off-site | Hotel Martinez2:30 PM - 4:00 PMDecoding the Creator Economy with Nielsen x ADWEEK 
ADWEEK House | Le Majestic Hotel3:00 PM - 3:30 PMMarketing Vanguard Podcast Live at the Acast Studio

Featuring Dara Treseder, CMO at Autodesk

ADWEEK House | Le Majestic Hotel3:10 PM - 3:30 PMReimagining Wonder: How Cirque du Soleil Is Transforming Global Experience 
ADWEEK House | Le Majestic Hotel3:30 PM - 4:00 PMExploring the Next Verse of Accenture Song with Ndidi Oteh 
ADWEEK House | Le Majestic Hotel4:00 PM - 4:30 PMChampions of Change: Women Rewriting the Playbook of Sports Marketing  
ADWEEK House | Le Majestic Hotel4:30 PM - 5:00 PMChampions of Change: How Female Athletes Are Transforming the Boardroom 
ADWEEK House | Le Majestic Hotel5:00 PM - 7:00 PMAdobe Sunset Series: Content Designed to Deliver 

Panel + Happy Hour presented by Adobe

ADWEEK Off-site | Yacht Row7:30 PM - 9:30 PMYacht Party | From Picture to Purchase: A Dockside Dive in AI-Driven Commerce

Yacht Party with IRCODE and NBCU

ADWEEK House | Le Majestic Hotel | Invite Only8:30 PM - 10:30 PMAdTechGod Crashes ADWEEK House

Co-hosted with ATG Events

Tuesday, June 17, 2025
ADWEEK House | Le Majestic Hotel10:15 AM - 11:00 AMOrchestrating the Power (and Risk) of Immersive AI in Media and Music

Group Chat Presented in Partnership With Napster

ADWEEK House | Le Majestic Hotel11:15 AM - 12:00 PMYouTube is Playing to Win TV Now

Request an invite!

ADWEEK Off-site | La Terrasse Du Gray11:30 AM - 2:00 PMShe Runs It Presents Best of the Badass Bosses  
ADWEEK House | Le Majestic Hotel12:15 PM - 12:45 PMMorning Consult's 2025 Most Trusted Brands  
ADWEEK House | Le Majestic Hotel12:50 PM - 1:20 PMLeadership Voices Live

In Conversation with Liz Roche, VP, Media and Measurement at Albertsons Media Collective

ADWEEK House | Le Majestic Hotel1:45 PM - 2:30 PMThe Business of News

(Invite only) Hosted by ADWEEK, Stagwell and Ad Fontes Media

ADWEEK House | Le Majestic Hotel2:45 PM - 3:30 PMThe New Brand Playbook: How to Use Brand Building as Fuel For Business Growth

Group Chat Presented in Partnership With Tracksuit

ADWEEK House | Le Majestic Hotel4:00 PM - 4:45 PMCreative Contradictions: How Tension Fuels Innovation

Group Chat Presented in Partnership With Inmar

ADWEEK House | Le Majestic Hotel5:00 PM - 7:00 PMAdobe Sunset Series: Change Agents of Marketing   

Panel + Happy Hour presented by Adobe

ADWEEK House | Le Majestic Hotel5:15 PM - 5:45 PMLeadership Voices Live

In Conversation with Deirdre Lester, CEO at Teton Ridge

Wednesday, June 18, 2025
ADWEEK House | Le Majestic Hotel9:15 AM - 9:40 AMFrom Signal to Scale: Driving Business Transformation Through AI + Data

In Partnership with Integral Ad Science (IAS)

ADWEEK House | Le Majestic Hotel10:15 AM - 11:00 AMDEI Didn’t Die, It’s the New Mainstream

Group Chat Presented in Partnership With Kantar

ADWEEK House | Le Majestic Hotel11:30 AM - 12:15 PMThe Targeting Remix: Context, Behavior, and the Battle for Relevance

Group Chat Presented in Partnership With GumGum

ADWEEK House | Le Majestic Hotel12:30 PM - 1:15 PMOwn the Screen, Redefine the Stream

Group Chat Presented in Partnership With Dstillery + Tatari

ADWEEK House | Le Majestic Hotel1:30 PM - 2:15 PMCulture, Credibility and Commerce: The Power of Borrowed Influence

Group Chat Presented in Partnership With Pearpop

ADWEEK House | Le Majestic Hotel2:30 PM - 2:55 PMPioneering Bold Innovations in CTV Measurement

In conversation with The Trade Desk and EDO

ADWEEK House | Le Majestic Hotel3:00 PM - 3:30 PMMarketing Vanguard Podcast Live at the Acast Studio

Featuring Roxy Young, CMO at Reddit

ADWEEK House | Le Majestic Hotel3:15 PM - 4:00 PMPivot Live with Kara Swisher and Scott Galloway

Request an invite!

ADWEEK House | Le Majestic Hotel3:30 PM - 4:00 PMMarketing Vanguard Podcast Live at the Acast Studio

Featuring Mark Rtison, Founder at MiniMBA

ADWEEK House | Le Majestic Hotel4:00 PM - 4:45 PMBrands Say Bravo to the Business of Pop Culture  
ADWEEK House | Omnicom Space4:00 PM - 5:00 PMADWEEK @ The Omnicom Space 
ADWEEK House | Le Majestic Hotel4:30 PM - 5:00 PMMarketing Vanguard Podcast Live at the Acast Studio

Featuring Emily Ketchen, SVP and CMO at Lenovo

ADWEEK House | Le Majestic Hotel4:45 PM - 5:15 PMBeyond Virality: Building a Creator-Led Media Powerhouse 
ADWEEK House | Le Majestic Hotel5:30 PM - 7:30 PMCreative 100 Reception

Presented in partnership with Tracksuit and Ekimetrics

Thursday, June 19, 2025
ADWEEK House | Le Majestic Hotel9:30 AM - 10:00 AMMarketers Run the Machines: How AI is Shaping Creativity, Culture and Commerce  
ADWEEK House | Le Majestic Hotel10:30 AM - 11:15 AMWhy Brand Experience Matters More Than Ever

Group Chat Presented in Partnership With Sparks

ADWEEK House | Le Majestic Hotel11:45 AM - 12:30 PMDeath By Silos: Unify Your Goals to Grow Your Equity

Group Chat Presented in Partnership With Teads

ADWEEK House | Le Majestic Hotel1:00 PM - 1:30 PMThe Creator’s Economy: Reimagining the Partnership Model for the Modern Ecosystem 
ADWEEK House | Le Majestic Hotel1:30 PM - 2:00 PMThe Agency Evolution: A fireside chat with Michael Kassan and Michael Nyman 
ADWEEK House | Le Majestic Hotel2:00 PM - 2:30 PMInside the Next Wave of Athlete-First Content 
ADWEEK House | Le Majestic Hotel2:45 PM - 3:10 PMInside Agentic AI’s Evolution From Prompt to Partner

Fireside Chat with Henry Cowling

ADWEEK House | Le Majestic Hotel3:15 PM - 3:45 PMCroisette Confessional: Top Brand Leaders Share Cannes Lions Takeaways  
ADWEEK House | Le Majestic Hotel3:45 PM - 4:30 PMWhat’s Next for Agency Davids and Goliaths 
ADWEEK House | Le Majestic Hotel5:00 PM - 7:00 PMAdobe Sunset Series: Navigating Creativity, Marketing and AI in the New Era  

Panel + Happy Hour presented by Adobe

 7:00 PM - 8:00 PMCocktails Honoring AI Trailblazers Power 100 List | Celebrating global industry leadership in AI

La Paillote | Gaston Gastounette, Quai Saint-Pierre 

 8:00 PM - 10:00 PMAnnual Must-Attend: Julie Thompson’s VIP Dinner Club 

Registration Closed | La Paillote | Gaston Gastounette, Quai Saint-Pierre 

Friday, June 20, 2025
ADWEEK House | Le Majestic Hotel10:30 AM - 12:30 PMADWEEK Toast to the Winners Brunch