Welcoming remarks and a look at the event.

Brands are presented with several innovative ways to meet their consumers where they are. With fast delivery apps being on the rise, every company with a focus on customer experience is looking for ways to meet their consumer’s growing desire for shorter wait times. Walmart and GM’s Cruise, the self-driving car unit, are capitalizing on their delivery methods through autonomous expansion. Join Rachel Griffin from Walmart and Doria Holbrook from Cruise as they discuss the future of delivery and how advancements in technology can set your brand ahead of the times. 

Session details to be announced.

Consumers seek personalized and sophisticated interactions when working with businesses. To build deeper and more relevant relationships, Michael Shores, Head of Data Science at Vista has taken a balanced approach of analytical and algorithmic-based strategies to communicate with customers. Discover how Vista is using advanced machine learning techniques to optimize B2C touchpoints, the challenges they face and how they solve them.

Session details to be announced.

Traditionally, identifying the right time to bring food and beverage products to market was guided by focus groups and surveys. In today's fast-changing market, the traditional tools alone fall short. With new artificial intelligence-driven analytics, Tastewise is helping brands such as PepsiCo expand their market by discovering new flavors, enhancing products, and developing clearer and more effective content for marketing campaigns. In this session, Tastewise and PepsiCo will discuss how AI allows for forecasting key trends to influence product development and overall food sales 

Session details to be announced. 

As businesses look for new ways to capture demand and drive growth, Google can help connect them with consumers in the moments that matter. Using machine learning, Google's ads automation is able to understand contextual signals to deliver the right creative to the right audience at the right bid. Hear from Darshan Kantak, VP of Product Management at Google, and Jamie MacNaughton, Head of Digital at tails.com, who will discuss how ads automation can help businesses reach the right people with the right message, including the benefits of embracing an automation-first marketing strategy.  

Thank you for joining!