Turning economic uncertainty to your advantage with Mutinex CEO Henry Innis 

Featuring Will Lee, CEO and Jenny Rooney, Chief Brand and Community Officer, ADWEEK 

Discover the transformative power of storytelling and poetry in this interactive session led by IN-Q, an award-winning poet and spoken word artist. Through guided exercises in creative expression and personal reflection, this workshop invites you to explore the depths of your own creativity and reconnect with your inner motivation. The experience is designed to inspire meaningful connections and purposeful storytelling, offering a space to ignite hope, build resilience, and unlock new sources of inspiration for both your personal and professional life.

Join JPMorgan Chase CMO Carla Hassan to learn about how she has forged influential relationships across the C-suite—from the CEO and CFO to other key leaders—to elevate marketing’s role within the organization. She’ll share how she applies that same strategic commitment to her own leadership, and the advice she offers to fellow CMOs looking to reclaim the narrative of the modern chief marketer.

Featuring Aliah Davis-McHenry, Global Head of Corporate Marketing, Novartis | Deena LaMarque Piquion, CMO, Xerox | Vineet Mehra, CMO, Chime | Tom Nowak, CMO, Evereve 

How CMOs are taking the reins to drive and prove growth. 

We’ll engage in off-record full-room conversation on the previous topic. 

Have you heard? Campaign-based marketing is dead. Iterable CMO Adriana Gil Miner explains why conventional strategies are failing in a world of real-time expectations and AI-driven experiences. In this thought-provoking moment, she will break down how AI is disrupting legacy approaches, why moments—not campaigns—are now the currency of engagement, and what the most forward-thinking marketers are doing to stay ahead. Lean in to get a clearer view of what’s next and brainstorm the strategies you’ll need to future-proof your team.

Featuring Jeremy Lowenstein, CMO, Milani Cosmetics | Doug Zarkin, Chief Marketing and Brand Officer, Modern Performance + Recovery Brands | Karuna Rawal, CRO & CMO, Nature’s Fynd | Phyllis Rothschild, CMO, Pete and Gerry's

Evolving the marketing function through AI and organizational transformation. 

We’ll engage in off-record full-room conversation on the previous topic.

Details coming soon!

Featuring Maggie Schmerin, Chief Advertising Officer, United Airlines 

Influencer marketing has outgrown the experiment phase. It’s not a “nice to have,” it’s one of the most powerful media channels available. But here’s the catch: if you’re not scaling it, you’re already falling behind. This no-BS discussion brings together Joe Gagliese, CEO of Viral Nation and Patrick O'Keefe, Chief Integrated Marketing Officer of e.l.f. Beauty to unpack what’s really at stake. Because while some brand leaders are building for always-on influence engines that drive serious ROI, others are stuck in a one-off campaign mindset that struggles to move the needle.
 

Featuring Dhar Mann, Founder and Sean Atkins, CEO at Dhar Mann Studios | Join the #1 Digital Scripted Content Creator and Founder of Dhar Mann Studios, Dhar Mann, as he sits down with DMS CEO Sean Atkins in a candid conversation to share a behind-the-scenes look at the mission-driven digital media company reaching 100s of millions globally. They will discuss how DMS creates inspirational scripted premium content that makes a positive impact on people across the world, while also debunking common assumptions about brands partnering with creators. Forget silos and segmented roles—today’s creator-brand relationships are fluid, collaborative, and audience-driven. Learn how brands can build real followings by going deep with creators. 

The Many Hats of the Modern CMO With Jay Livingston | ADWEEK sits down with Jay Livingston to explore the evolving role of the modern CMO through the lens of someone who’s recharging for their next chapter. With an influential career in marketing bolstered by angel investing, political work, and film, Jay brings a multidimensional perspective to the challenges and opportunities facing today’s CMOs. He will share lessons learned from how time away can sharpen your focus to what every marketing leader should tackle in their first 90 days. Find out the new perspectives you can gain when you build in time to learn and grow.

Featuring Marissa Jarratt, CMO and CSO, 7-Eleven | Vanessa Wallace, CMO, Savage x Fenty | Heather Malenshek, CMO, Land O Lakes  

Leveraging inclusive and sustainable marketing to maximize business impact. 

We’ll engage in off-record full-room conversation on the previous topic. 

Featuring Irene Liu, Founder, Chiyo | Stop letting fear get in the way of great work. Irene Liu shares a founder’s perspective on authentically serving divided consumer bases based on her experience launching Chiyo: fertility, pregnancy & postpartum meal delivery for new mothers.

Featuring Edgar Baum, Founder and Nicole Bethell, Senior Client Advisor, Avasta 

Featuring Sofia Colucci, CMO, Molson Coors and Marcelo Pascoa, SVP, Marketing Molson Coors

Featuring Carlos Cata, Managing Partner, Caldwell 

The price and value of a CMO's public profile. 

Featuring Mark Kirkham, Chief Marketing Officer of Beverages, PepsiCo North America 

Details coming soon!

Featuring George Felix, CMO, Chili’s | Francine Li, CMO, IPSY | Soyoung Kang, CMO, eos | Olga Suvorova, CMO, Mobile Experience, Samsung Electronics

Advancing measurement to demonstrate the true power of marketing. 

We’ll engage in off-record full-room conversation on the previous topic. 

Featuring Jenny Rooney, Chief Brand and Community Officer, ADWEEK 

Pencils Down: Let’s review what we’ve learned. The test begins now. How are you going to take all that we learned today to take risks, think differently, tell a new story and solidify your lane in your org, your sector, your business and beyond? 

Join us for an unforgettable evening exploring Chicago through food, drink, and storytelling. We begin 35 floors up at the Molson Coors Pub, where panoramic views of the city and lake frame a conversation about elevation—of perspective, of product, and of consumer connection. Next, we step into The Aviary, where mixology meets magic in a space that redefines luxury through playful experimentation and sensory surprise. Finally, at the McDonald’s Global Kitchen, we explore innovation at scale—how a legacy brand continues to meet the moment by blending global insights with local flavor. Each stop invites us to come to the table differently, challenging what it means to meet consumers where they are and how experiences—no matter the price point—can move people, build loyalty, and spark what's next.