10:15 AM - 10:35 AM (EST)
Wednesday, December 7, 2022
Retail Media Eats the World
Retail and media have collided. In this saturated advertising space, retailers and agencies are trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.
Join Rich Lehrfeld, senior vice president and general manager of WalmartConnect, Megan Pagliuca, chief activation officer at Omnicom and Amy Lanzi, chief operating officer of Publicis Commerce, as they discuss how agencies and retail media networks are evolving their partnerships to help both companies drive growth, enhance product capabilities, and stay competitive in this accelerated marketplace.