Smart publishers have to come to grips with a number of different targeting and measurement solutions, standardizing in order to capture more ad budgets. Figuring out who to partner with is no small feat. Join us for a live look at where publishers are in their experiments with alternative identifier tech solutions, what’s catching on and why.

In this session, learn how publishers including Stephanie Mazzamaro, VP of Data Product and Operations at Trusted Media Brands, Jeremy Gan, VP of Revenue Operation at Daily Mail and Kodi Foster, VP of Commercial Technology at The Washington Post, are educating clients on where to invest time and resources, and where to hold out.