Social Media Week New York (#SMWNYC) is a worldwide event that brings together global leaders, social media practitioners and digital marketers for a multi-day virtual event that serves as the central meeting point for the entire social media marketing industry.

 

Participate in main stage talks, panel debates, fireside conversations, a track of academy classes,
product demos, networking events and much more.

PassOptions

Interested in Group Packages? Email us here!

Standard

$209

full price: $299

30% discount valid thru Mar 12

Unlimited live and on-demand access to all days of Main Stage sessions during SMWNYC

Premium

$349

full price: $499

30% discount valid thru Mar 12

Unlimited live and on-demand access to all days of Main Stage sessions during SMWNYC

Unlimited live and on-demand access to all days of Academy sessions during SMWNYC

1-year digital subscription to Adweek+ ($349 value) *valid for new subscribers only.

1-year subscription to SMW+ ($349 value) 

Access to SMW Community Meetups and Networking Events, Invite to join exclusive SMW Community group

All-Inclusive

$539

full price: $899

30% discount valid thru Mar 12

Unlimited live and on-demand access to all days of Main Stage sessions during SMWNYC

Unlimited live and on-demand access to all days of Academy sessions during SMWNYC

1-year digital subscription to Adweek+ ($349 value) *valid for new subscribers only.

1-year subscription to SMW+ ($349 value)

Access to SMW Community Meetups and Networking Events, Invite to join exclusive SMW Community group

In addition to Premium Access to SMWNYC 2021, All-inclusive Passholders will receive Premium Pass access to SMW Los Angeles 2021 (June 29 - July 1).

In addition to Premium Access to SMWNYC 2021, All-inclusive Passholders will receive Premium Pass access to SMW London 2021 (Nov 2- 4).

Raashi Rosenberger

The brilliant team at SMW have created a conference experience that is innovative and relevant for marketers across categories. As both a speaker and attendee, I have been impressed with the high caliber of content, professional team, and exciting list of participants.

Raashi Rosenberger Global Brand Marketing, Google

FeaturedSpeakers

Rishad Tobaccowala
Rishad Tobaccowala
Former Chief Growth Officer
Publicis
Emily Heyward
Emily Heyward
Co-Founder and Chief Brand Officer
Red Antler
Sinan Aral
Sinan Aral
Director
MIT Initiative on the Digital Economy
Jeremi Gorman
Jeremi Gorman
Chief Business Officer
Snap
Santi Pochat
Santi Pochat
Head of Social Lab
Google
Nadja Bellan-White
Nadja Bellan-White
Global Chief Marketing Officer
VICE Media
Steven Galanis
Steven Galanis
CEO
Cameo
Elizabeth Valleau
Elizabeth Valleau
Global Creative Lead, Augmented Reality
Facebook
James Gregson
James Gregson
Digital Creative Director
LEGO
Tatiana Urriaga
Tatiana Urriaga
Senior Manager, Global Product Marketing
Peloton Interactive
Nick Tran
Nick Tran
Head of Global Marketing
TikTok
Holland Martini
Holland Martini
Chief Insights Officer
GoodQues
David Schneider
David Schneider
Creative Director
That Lot
David Levin
David Levin
Creative Director
That Lot
Maria Vorovich
Maria Vorovich
Chief Strategy Officer
GoodQues
Moksha Fitzgibbons
Moksha Fitzgibbons
President
NTWRK

Many more to be announced—check back for updates

2021 Global ThemeREINVENTION

Reimagining Social Media Marketing for a Better Tomorrow



SMW 2021 Global Theme

ABCDE FRAMEWORK FOR REINVENTION

Based on Rishad Tobaccowala's The ABCDE of Marketing Re-Invented framework



Audiences

Who we are marketing to, how do we find them and how has their mindset shifted? How can we think about people and not consumers?

Brand

Brands continue to be important but the way they are built is changing greatly and our relationship to them is complicated. How should experience and purpose play into brand strategy?

Content

Has always been a key to marketing but there is much more of it, there are new ways to make it, faster and cheaper, so how do we cut through the noise?

Data

Data is key to the future of marketing, but very few companies will find a competitive edge in how they use it. How do we focus on quality v.s. quantity?

Enterprise

A progressive company is one where information and decision making is transparent, and leaders are accountable.

Joe Wadlington

As a speaker at Social Media Week 2020 and someone in the first class of shows for SMW+, I can say I haven't worked with a better conference team. They have the perfect balance of hustle and flexibility that is vital to producing events in this ever-changing landscape.

Joe Wadlington Global Creative Lead, Twitter

What are theContent Tracks?



Content and New Formats

Audiences & Data

Influencer Marketing & Creators

Storytelling & Creativity

Chat & Messaging

Monetization & Commerce

Paid Media Models

Society & Culture

Emerging Trends & Future Tech

Brand Leadership


2021Agenda

Stay tuned for new sessions to be released periodically leading up to the event.


Orchid Bertelsen

Social Media Week sets the agenda when it comes to trends and best practices in social media marketing. I've had the pleasure of speaking numerous times and the audience engagement and quality of conversations have always been extremely high. Under Adweek ownership, I am especially excited to see how they continue to serve the broader marketing eco-system in the future.

Orchid Bertelsen Head of Digital Innovation, Nestlé USA

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