2021Agenda

11:00 AM - 11:10 AM
Main Stage

Join Adweek for welcoming remarks and a brief overview of Social Media Week New York 2021.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels
11:10 AM - 11:30 AM
Main Stage

Alia’s journey to developing her transformational creativity vision began when she was just 14 years old, in a retail position. Fast forward to today, she is a creative mastermind at McCormick, a vibrant influencer, and a bold leader driving strategies to fuel love and loyalty with her consumers.

In this fireside chat, join Adweek's Danny Wright and Alia in conversation as they explore her professional journey, how she leverages her view of humanity and lessons from her mentorship to her role at McCormick. She'll also share tips for driving innovative pivots and transformative business initiatives, motivated by the dramatic shift in consumer consumption accelerated by the pandemic.

Featuring

Alia Kemet, Vice President, Creative and Digital Marketing, McCormick & Company
Danny Wright, Chief Brand Officer, Adweek

Alia Kemet Danny Wright
11:35 AM - 11:55 AM
Main Stage

Spikes in usage, exciting new platforms, more ways to sell, and new ways to care—the next wave of social media is clearly here, and it’s bursting with activity and opportunity.

The good news is that people really do want to see brands on social media. The bad news is that many brands misunderstand when and how they're wanted.

Join the CEO of Hootsuite, Tom Keiser in conversation with Melanie Gaboriault, Head of Global Corporate Communications of Hootsuite, as he covers: 

  • What people really want from businesses on social at all stages of the customer journey 
  • The tangible outcomes businesses should expect to get out of social—in marketing and beyond
  • The skills you’ll need to master as a social media professionals to bridge these two worlds

Featuring

Tom Keiser, Chief Executive Officer, Hootsuite
Melanie Gaboriault, Head of Global Corporate Communications, Hootsuite

Tom Keiser Melanie Gaboriault
12:00 PM - 12:20 PM
Main Stage

We live today in a data driven age with many marketing functions being augmented and often replaced by algorithms and automation. As talent works with machines rather than against machines or without machines how can you best grow your company and yourself?

One approach is by building and practicing the 4P's: Perspective. Provocation, Point of View, and Plan of Action. In this session, join Rishad Tobaccowala as he shares why this approach can help you thrive in a Re-invented age of marketing with examples and actionable takeaways.

Featuring

Rishad Tobaccowala, Former Chief Growth Officer, Publicis

Rishad Tobaccowala
12:25 PM - 12:45 PM
Main Stage

What do “Jersey Shore” and “Yellowstone” have in common? They share a social media team. The MTV Entertainment Group's properties can be as different as they are vast, and it’s essential for the company to understand the fans that are following them to craft engaging social content. That’s been especially true in the last year, as digital audiences have grown and video has come to play a pivotal role in everyday life.

In this fireside chat, Talkwalker’s Chief Innovation Officer Cara Buscaglia will sit down with Ann Lamore, Vice President, Marketing and Social Media for the MTV Entertainment Group, and discuss:

  • How the MTV Entertainment Group leverages its tremendous IP to build & cultivate fandoms, increasing social following & watch time in turn
  • The content trends that have emerged since the pandemic began and their impact on social strategy
  • What KPIs have become most important to track, and how they’re measured effectively

Featuring

Ann Lamore, Vice President of Marketing and Social Media, MTV Entertainment Group
Cara Buscaglia, Chief Innovation Officer, Talkwalker

Ann Lamore Cara Buscaglia
12:50 PM - 1:10 PM
Main Stage

Over the last decade, we’ve watched an explosion of new brands disrupt category after category and take over our social feeds. Casper changed our relationship with our mattress, Sweetgreen changed how we eat lunch, Airbnb changed the way we travel. These beloved companies ushered forth a reimagining of the brand-consumer relationship on social media, and have also paved the way for further disruption, along with further category crowding. With competition getting fiercer and fiercer, it’s safe to say that we’ve reached a point where it’s no longer enough to have a great idea, or a better price, or faster shipping, or a massive social following. The difference in success boils down to brand. 

In this session about the future of brand building, Emily Heyward, Co-Founder and Chief Brand Officer of Red Antler, will cover the new standard that’s been set by these early disrupters, and the principles that any new brand or legacy retailer must live by in order to have impact online and build a brand people love from day one. 

Attend this session and learn:

  • What key forces and consumer dynamics are behind today’s hyper competitive marketing landscape
  • How to think about brand, and the role it plays in driving social media strategy
  • The modern-day brand building principles that create obsession

Featuring

Emily Heyward, Co-Founder and Chief Brand Officer, Red Antler

Emily Heyward
1:15 PM - 1:35 PM
Main Stage

Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus. 

Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics. 

Attend this session to learn:
- The market principles that make prioritization essential on social media
- How and why global brands are consolidating their social media channels
- Methods and frameworks for benchmarking, analyzing and identifying opportunities for growth on social media - and lack thereof

Featuring

Casper Vahlgren, Senior Strategist, Falcon.io

Casper Vahlgren
1:40 PM - 2:00 PM
Main Stage

Clubhouse is the most buzzworthy of the social audio platforms, with Twitter and Facebook creating their own versions, but what exactly has boosted the rise of social audio? Join Kat Cole, Advisor, Investor and Former Chief Operating Officer and President of FOCUS Brands and Orchid Bertelsen, Head of Digital Strategy and Innovation at Nestlé USA as they discuss social audio's place in society, how it's paved the way for a new type of creator and whether it's a good place for brands to play.

Attend this session and learn:

  • Social audio is giving voice to a new type of creator
  • Social audio is changing the way we communicate, collaborate and build communities
  • Social audio is a tough space for brands to play today

Featuring

Orchid Bertelsen, Head of Digital Strategy and Innovation, Nestlé USA
Kat Cole, Advisor, Investor, Former Chief Operating Officer and President, FOCUS Brands

Orchid Bertelsen Kat Cole
2:00 PM - 2:05 PM
Main Stage

Main Stage Closing Remarks for Day 1 of SMWNYC.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels
2:15 PM - 2:45 PM
Meetups

*Open to Premium and All-Inclusive Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Jotham Ndugga-Kabuye, Director, Head of Global Social Media, Twitch

Jotham Ndugga-Kabuye
Meetups

*Open to Premium and All-Inclusive Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Nathan Allebach, Social Media Manager, Allebach Communications

Nathan Allebach
2:30 PM - 3:00 PM
Academy

* Open to Premium and All-Inclusive Pass holders

Join Talkwalker and Trustpilot for an enlightening session on the power of conversational intelligence, and learn how tapping into consumer feedback can make a positive impact on performance across your organization. 

They'll present real-life use cases for going beyond social listening and analytics to uncover, understand, and action on consumer insights. Plus, hear how AI and machine learning can help you intelligently track conversations happening around your brand - online, in the news, and even within your company - for crisis management, competitive intelligence, trend research, and so much more.

Featuring

Sam McFadden, US Enterprise Marketing Lead, Talkwalker
Brian Merritt, Vice President, New Business and Customer Success, Trustpilot

Sam McFadden Brian Merritt
3:00 PM - 3:30 PM
Academy

* Open to Premium and All-Inclusive Pass holders

Tastemakers and Key Opinion Leaders have a significant impact on audiences at-scale. Sometimes the easiest way to generate quick insights is to track the high-level interests and behaviors of trendsetters’ followers. Ultimately, those insights can help power a more well-informed outreach strategy.

In this session, Zach Mesenbourg and Zen Ahmed of NetBase Quid explore building an audience strategy tailored to your needs.  Learn how many nuances can become apparent through the use of social analytics and traditional research.

Attend the session to learn more about:

  • Considerations for segmenting your target audiences
  • Quickly identifying key opinion leaders with NetBase Quid Discovery
  • Analyzing their follower bases with NetBase Quid Audience

Featuring

Zen Ahmed, Solutions Consultant, NetBase Quid
Zachary Mesenbourg, Vice President of Professional Services, NetBase Quid

Zen Ahmed Zachary Mesenbourg
3:30 PM - 4:00 PM
Academy

* Open to Premium and All-Inclusive Pass holders

Since the pandemic drove many businesses online, retailers have been searching for unique ways to activate in new digital spheres while directly connecting with their core consumer group. Through exclusive creator partnerships, engaging video elements and limited-time product drops, livestream shopping ticks each of these boxes. Over the past couple of years, livestream shopping has seen a boom in China, grossing over $100B+ a year and presenting a new selling touchpoint for e-tailers. However, the immensely profitable industry has eluded North America until recently.

In the session, NTWRK President Moksha Fitzgibbons dives deeper into the opportunities that livestream shopping provides today’s e-commerce and marketing industries. Learn why shopping and social media giants alike are turning to livestream shopping to create new opportunities in retail and marketing.

Attend this session and learn:

  • Where livestream shopping is heading next and how marketers can capitalize on it
  • What the future of e-commerce looks like and how livestream shopping fits in
  • Why livestream shopping is such a powerful e-commerce tool, and how to leverage consumer trends to deliver a successful, digitally-driven business model

Featuring

Moksha Fitzgibbons, President, NTWRK
Lisa Lacy, Commerce Editor, Adweek

auden su Lisa Lacy
4:00 PM - 4:30 PM
Academy

* Open to Premium and All-Inclusive Pass holders

When data first took hold of the marketing world, CMO’s and CEO’s collectively obsessed about dashboards and statistics — treating KPI’s like collectibles. The numbers made us feel smart. Big data overwhelmed us and it underwhelmed us. It’s cumbersome and mostly, uninspiring. Data needs to get its sexy back. In this Academy session, Holland Martini and Maria Vorovich of GoodQues explores the reinvention of data from stodgy to fun. We believe data mining is an adventure and we will make our case using Arthur Conan Doyle’s Sherlock Holmes as the creative wrapper to tell our story and teach the academy. 

Featuring

Holland Martini, Chief Insights Officer, GoodQues
Maria Vorovich, Chief Strategy Officer, GoodQues

Holland Martini Maria Vorovich
4:45 PM - 5:15 PM
Networking

Nathan Burton has headlined the Las Vegas strip for over a decade and now is your chance to see him perform live at #SMWNYC via Zoom!  The show is designed to engage every audience member and Nathan will even lead each person to do a card trick in their own hands. Nathan Burton’s virtual show brings excitement, laughs, astonishment, and just a bit of Vegas direct into your home or office.

If you plan on joining us, please have 4 playing cards (ripped in half) ready to join in on the fun! All #SMWNYC registrants will be emailed a link during the day of to participate!

Featuring

Nathan Burton, Magician

Nathan Burton
8:35 PM - 10:00 PM
Main Stage

Travel with Adweek and SMW to APAC. In partnership with TikTok, we will be joined by leading executives from local and global brands to discuss the new world order and accelerating the marketing industry.

Tue May 4th 8:35PM ET / Wed May 5th 8:35AM SGT 
Opening Remarks

Tue May 4th 8:40PM ET / Wed May 5th 8:40PM SGT
Badong Abseamis and Herbert Hernandez, founders of the Philippines’ GIGIL agency, are marketing and advertising veterans and legends. Join the two as they discuss what it takes to start an award-winning independent agency and how they define creative success.

Tue May 4th 9:05PM ET / Wed May 5th 9:05AM SGT
In Conversation with TikTok and Estée Lauder 

Tue May 4th 9:30PM ET / Wed May 5th 9:30AM SGT
As Managing Director for Digitas Singapore and ASEAN, Rika Sharma is no stranger to the evolving agency landscape. Join Adweek as we sit down with Rika to discuss the role of the agency in these transformative times, key client management techniques and how to inspire growth and profitability.

Tue May 4th 9:55PM ET / Wed May 5th 9:55AM SGT - Closing Remarks

Featuring

David Griner, International Editor, Adweek
Badong Abesamis, Founding Partner, GIGIL
Herbert Hernandez, Founding Partner, GIGIL
Trevor Johnson, Head of Marketing, Global Business Solutions EU, TikTok
Jane Lauder, Executive Vice President, Enterprise Marketing and Chief Data Officer, The Estée Lauder Companies
Rika Sharma, Managing Director, Singapore and ASEAN, Digitas, a Publicis Groupe company

David Griner Badong Abesamis Herbert Hernandez Trevor Johnson Jane Lauder Rika Sharma
9:35 AM - 11:00 AM
Main Stage

Travel with Adweek and SMW to LATAM. In partnership with TikTok, we will be joined by leading executives from local and global brands to discuss the new world order and accelerating the marketing industry.

9:35AM ET / 10:35AM ART
Opening Remarks

9:40AM ET / 10:40AM ART
Entrepreneur and digital guru Andrea Iorio joins Adweek to discuss the digital transformation of the LATAM marketing and advertising industry, and the opportunities, obstacles, and emerging trends that the region has experienced in the past year.

10:05AM ET / 11:05AM ART
TikTok Creative Leads from across the globe in conversation

10:30AM ET / 11:30AM AR
Mariana Tunis, Head of Marketing at Future Farm joins Adweek to discuss reinventing the way the world eats by producing sustainable, healthy and tasty plant-based food accessible to all.

10:55AM ET / 11:55AM ART
Closing Remarks

Featuring

Toby Daniels, Chief Innovation Officer, Adweek
Andrea Iorio, Digital Transformation Expert
Neil Boorman, Head of Creative Lab - Europe, TikTok
Kinney Edwards, Global Head of Creative Lab, TikTok
Chris Eyerman, Head of Creative Lab - North America, TikTok
Yuri Mussoly, Head of Creative Lab - Brazil, TikTok
Heather Stuckey, Global Head of Digital Partnerships, Mars
Mariana Tunis, Head of Marketing, Future Farm

Toby Daniels Andrea Iorio Neil Boorman Kinney Edwards Chris Eyerman Yuri Mussoly Heather Stuckey Mariana Tunis
11:00 AM - 11:10 AM
Main Stage

Join Adweek for welcoming remarks and a brief overview of SMWNYC Day 2.

Featuring

Danny Wright, Chief Brand Officer, Adweek

Danny Wright
11:10 AM - 11:30 AM
Main Stage

Social Media's meteoric rise has disrupted our democracies, our economies and our public health. The Capital Riot and GameStock's stock price bubble are recent examples, but there are new disruptions nearly every week. For marketers and business leaders alike, understanding how social media works to change opinions, behaviors and business outcomes is now essential to competitive advantage.

Join Sinan Aral, Director of the MIT Initiative on the Digital Economy and author of "The Hype Machine," as he gets under the hood of social media to describe the cutting edge science of how it works to create engagement, insight and action.

Attend this session and learn:

  • The neuroscience behind how social media changes our beliefs, behaviors and perceptions
  • How to rigorously measure ROI to maximize the impact of social media and digital marketing
  • How to optimize an Integrated Digital Marketing (IDM) program to maximize returns and engagement

Featuring

Sinan Aral, Director, MIT Initiative on the Digital Economy

Sinan Aral
11:35 AM - 11:55 AM
Main Stage

While the pandemic has brought people 'digitally' together to create new (and lasting) buying habits, companies have gone in another direction -- a chaos of point solutions to find customers, search for new relationships and market to the masses. Now is not the time to panic. It's the perfect opportunity to pause, re-assess and re-invent. What will it take to put social Humpty Dumpty back together again with a smooth, personalized flow for awareness, engagement, commerce, delivery, care and loyalty-building?

Featuring

Paul Herman, Vice President of Customer Engagement and Market Intelligence, Sprinklr

Paul Herman
12:00 PM - 12:20 PM
Main Stage

TikTok, the most downloaded app of 2020, introduced a global community of creators who have captured the hearts of a worldwide audience through entertaining short form mobile videos. Fast forward to this year, and the app shows no signs of slowing down any time soon.

In this session, join Nick Tran, Global Head of Marketing and Mike Cessario, Co-Founder and Chief Executive Officer at Liquid Death, as they explore the platform's position at the intersection of technology and culture, how Liquid Death is amplifying its presence on TikTok through organic content and creativity, and why TikTok’s rise in entertainment is just the beginning of a long-term journey.

Featuring

Nick Tran, Global Head of Marketing, TikTok
Mike Cessario, Co-founder and Chief Executive Officer, Liquid Death

Nick Tran Mike Cessario
12:25 PM - 12:45 PM
Main Stage

Over the last year, we’ve gone from lockdown to masks and social distancing to COVID-19 testing, and now a vaccine. Throughout this time span, Fitzco has been monitoring social conversations using consumer and market analytics to provide our government client insight into the thoughts, fears and concerns of their local constituents around COVID-19. This real-time data has been an essential input into our ever-evolving strategy as we seek to create impactful messaging that will inform and educate our audiences about COVID-19 testing and the vaccine. 
 
Join NetBase Quid and Fitzco to learn how to use consumer and market analytics to track social conversation and glean insights into your consumer in order to optimize your content.
 
Attend this session and learn:

  • How to use consumer analytics to inform messaging strategy
  • How to use consumer analytics to gain a deeper understanding of your consumers
  • How to use social sentiment to gauge shifts in consumer attitude

Featuring

Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
Katy Tenerovich, Director of Brand Strategy, Fitzco

Harvey Rañola Katy Tenerovich
12:50 PM - 1:10 PM
Main Stage

Vomiting rainbows are so 2016. The augmented reality revolution is here and it's transforming marketing. Guided by Snap’s Chief Business Officer Jeremi Gorman, explore the inspiring, immersive world of AR, from the voices of experts. Experience a 360-degree view of the opportunity, the technology, the business, and the big future ahead.  

Attend this session and learn: 

  • The global shifts making way for a world of immersive, digital experiences
  • How to prime the industry for revolution
  • The science: The technology backbone of AR
  • The art: Designing AR experiences
  • The business: How to leverage AR as a marketer

Featuring

Jeremi Gorman, Chief Business Officer, Snap

Jeremi Gorman
1:15 PM - 1:35 PM
Main Stage

Tina Tonielli, Americas Lead, Consumer and Business Insights and Analytics for GSK, explains how the global healthcare leader built an in-house social intelligence capability that was quickly able to begin delivering high-value actionable insights to the marketing teams responsible for managing the company's many consumer brands. This session is brought to you in partnership with Meltwater. 

Featuring

Tina Tonielli, Americas Lead, Consumer and Business Insights and Analytics, GSK

Tina Tonielli
1:40 PM - 2:00 PM
Main Stage

The ingredients of an iconic brand identity are diverse and extensive. The last year, however, has underscored several key elements of brands that achieve this status and play a leading role in driving cultural conversations: they tap into the values of society, they’re consistent, powerful, and easy-to-recognize, and they remain true to customers and themselves even in periods of significant transformation.

Join Jay Sethi, CMO, Diageo Beer Co. and SVP, North America Convenience Category Leader at Diageo, and Raashi Rosenberger, Executive Brand Director at Next Insurance, in a fireside chat where they'll discuss the role of heritage brands on culture, offer their perspectives on the importance of brand transformation, and why it is critical for every marketer in a given organization to embrace inclusive marketing.

Featuring

Raashi Rosenberger, Executive Brand Director, Next Insurance
Jay Sethi, CMO, Diageo Beer Co. and SVP, North America Convenience Category Leader, Diageo

Raashi Rosenberger Jay Sethi
2:00 PM - 2:05 PM
Main Stage

Main Stage Closing Remarks for Day 2 of SMWNYC.

Featuring

Danny Wright, Chief Brand Officer, Adweek

Danny Wright
2:15 PM - 2:45 PM
Meetups

*Open to Premium and All-Inclusive Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Gina Ballenger, Director, Creative Strategy, Twitter
Adam Ilenich, Global Community Manager, Twitter

Gina Ballenger Adam Ilenich
Meetups

*Open to Premium and All-Inclusive Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Jess Zafarris, Audience Engagement Editor, Adweek

Jess Zafarris
2:30 PM - 3:00 PM
Academy

* Open to Premium and All-Inclusive Pass holders

2020 changed everything. From COVID to Black Lives Matter to the unprecedented frequency of the word "unprecedented", it was a year that rebooted how we do things, not least social media. David Levin and David Schneider, founders of top UK social agency That Lot, return to SMW to discuss post-2020 social creative: from supercharged Community Management and the rise of social dialogue, to brand activism, to TikTok-isation, remix culture and the return of organic. Warning: may contain tips and insights.
 
Attend this session and learn:

  • How social has changed and what that means for brands and businesses
  • Techniques for successful creative in the new social landscape
  • Where social creative is heading next

Featuring

David Levin, Creative Director, That Lot
David Schneider, Creative Director, That Lot

David Levin David Schneider
3:00 PM - 3:25 PM
Academy

* Open to Premium and All-Inclusive Pass holders

e.l.f. Beauty is a trailblazer in the digital space. As one of the first major advertisers on TikTok, e.l.f. entered with a big splash behind their #eyeslipsface campaign that generated over 5.6 billion views. Since then, e.l.f. has continued this incredible momentum with a holistic strategy to winning on TikTok. This approach leans into all facets of the funnel with bigger brand moments and a sophisticated always-on campaign.

Featuring

Avi Ben-Zvi, Group Director, Paid Social, Tinuiti
Gayitri Budhraja, Vice President, Brand, e.l.f. Beauty

Avi Ben-Zvi Gayitri Budhraja
3:30 PM - 4:00 PM
Academy

* Open to Premium and All-Inclusive Pass holders

How can social media marketers authentically engage in values led marketing? This interactive Hootsuite session gives tangible steps you can take to create inclusive conversations online.

Featuring

Camille Dundas, Solutions Consultant, Hootsuite
Ashley Reid, Senior Business Value Analyst, Hootsuite

Camille Dundas Ashley Reid
4:00 PM - 4:30 PM
Academy

* Open to Premium and All-Inclusive Pass holders

With digital channels in a constant state of flux – with the rise of new platforms like TikTok and new communities like Clubhouse the digital world can become overwhelming FAST! 
 
In this session James Gregson, Digital Creative Director for LEGO, will take you through how he stays creatively curious, the sources of his creative inspiration and how he goes about gaining inspiration for all areas of the web…at all hours of the day…and night.

Attend this session and learn:

  • How to gain inspiration for everything, everywhere
  • How to organize those thoughts and inspirations so they are not lost and can be actioned
  • How to stay curious…trying to maintain curiosity in the world of COVID

Featuring

James Gregson, Digital Creative Director, LEGO

James Gregson
9:35 AM - 11:00 AM
Main Stage

Travel with Adweek and SMW to EMEA. In partnership with TikTok, we will be joined by leading executives from local and global brands to discuss the new world order and accelerating the marketing industry.

9:35AM ET / 1:35PM GMT / 2:35PM WAT
Opening Remarks

9:40AM ET / 1:40PM GMT / 2:40PM WAT 
With the acceleration of e-commerce, predicted to hit one trillion dollars next year, social commerce has emerged as a new lifeline for brands to reach and engage customers in new ways. In this session, Klarna's Chief Marketing Officer David Sandstrom will offer insights into the changing consumer behaviors impacting retail today and how to create emotional shopping experiences to keep customers coming back.

10:05AM ET / 2:05PM GMT / 3:05PM WAT
Khartoon Weiss, Head of Global Agency and Accounts for TikTok and Taryn Beck, Shopper and eCommerce Marketing Team Lead for Walmart at General Mills join Adweek for a fireside conversation around the state of retail, digital commerce, and creating winning omnichannel strategies.

10:30AM ET / 2:30PM GMT / 3:30PM WAT
The freezer aisle is no longer home to tired products and brands that refuse to innovate. In this session, join Adweek and Chief Executive Officer of Strong Roots, Sam Dennigan for a conversation about sustainability, the state of CPG, and how the brand reinvented itself and reached new consumers using Ghost Truck Kitchens.

10:55AM ET / 2:55PM GMT / 3:55PM WAT
Closing Remarks

Featuring

Stephen Lepitak, European Bureau Chief, Adweek
David Sandstrom, Chief Marketing Officer, Klarna
Khartoon Weiss, Head of Global Agencies and Accounts, TikTok
Taryn Beck, Shopper and eCommerce Marketing Team Lead - Walmart, General Mills
Sam Dennigan, Chief Executive Officer, Strong Roots

Stephen Lepitak David Sandstrom Khartoon Weiss Taryn Beck Sam Dennigan
11:00 AM - 11:10 AM
Main Stage

Join Adweek for welcoming remarks and a brief overview of SMWNYC Day 3.

Featuring

Danny Wright, Chief Brand Officer, Adweek

Danny Wright
11:10 AM - 11:30 AM
Main Stage

Viral brand-building is top of mind for many C-suite leaders around the world and for Tom Hayes, CEO of 90-year old Ocean Spray this is no exception. But what does it really mean to be at the forefront of culture? How do you find the balance between innovation at the pace of culture and consumer-centricity.

In this very special episode of The Business of Marketing Podcast presented by SAP, Toby and Tom sit down to answer these questions and more. They'll unpack the moment when the viral "Dreams" TikTok took the scene, now with over 81 million views and 13 million likes, how the company is preparing for its next 100 years, and offer actionable tips for juggling the demands of platform and technology adoption and growing with your consumers.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek
Tom Hayes, President and Chief Executive Officer, Ocean Spray

Toby Daniels Tom Hayes
11:35 AM - 11:55 AM
Main Stage

After holding the title of the most downloaded app in 2020, TikTok - the leading destination for short-form mobile video - is on track for an even more successful 2021 reaching over 200M monthly active users in the US and EU combined.

What was once considered a Gen-Z-Only place, now sees steady growth in older demographics as a growing number of users join the bandwagon. In this session, join Blake Chandlee, TikTok’s President of Global Business Solutions, and Jennifer Healan, Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's for a conversation on how to build your TikTok presence and successfully engage your brand's community on the platform.

Featuring

Blake Chandlee, President of Global Business Solutions, TikTok
Jennifer Healan, Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's

Blake Chandlee Jennifer Healan
12:00 PM - 12:20 PM
Main Stage

Media continues to be one of the more dynamic and fluid industries, as companies seek to deliver new experiences, find new revenue sources, and reinvent traditional business models to meet evolving trends and behaviors. With the future still uncertain, success will boil down to reinvention of campaigns and portfolios to cut through the noise and remain relevant amongst key audiences.

In this session, hear from Nadja Bellan-White, Global Chief Marketing Officer at VICE Media, as she shares her insights stemming from her career of more than 25 years in integrated marketing and communications to transform brands. 

Attend this session and learn:

  • How to build meaningful, long-lasting connections and engagement as a media brand in a disjointed, uncertain world
  • What the future holds for media brands and how marketers can prepare
  • How to navigate social media’s evolving role in the news cycle and modern journalism as an integrated and fundamentally important part of how content is created and consumed

Featuring

Nadja Bellan-White, Global Chief Marketing Officer, VICE Media

Nadja Bellan-White
12:25 PM - 12:45 PM
Main Stage

Social media advertising is about insights -  Insights about audiences, creatives, messages, networks….  an ongoing process of comparing and learning to achieve optimal performance.  For most social advertising teams reaching these insights is a manual, tiring process of data wrangling, pivoting, importing and exporting. Valuable time is spent on mundane tasks leaving limited time (and energy) for the high value , high impact work of driving insights which in turn leads to better performance.
 
Tune in to this session to hear Paragone's General Manager Shai Alfandary and Head of Customer Success Harry Antonio as they discuss how top brands and agencies rely on Paragone’s cross-network real time actionable performance monitor  to consolidate,  centralize, and automate reporting and monitoring tasks, leaving more time to drive performance with actionable insights and AI generated suggestions.

Featuring

Shai Alfandary, General Manager, Paragone
Harry Antonio, Head of Customer Success, Paragone
David Kobi, Head of Growth and Ecommerce, Retrofete

Shai Alfandary Harry Antonio David Kobi
12:50 PM - 1:10 PM
Main Stage

The creator economy went mainstream in 2020, with more than 50 million people now considered “creators.” With profound YOY growth, an expanding geographic footprint, and new product offerings and business lines planned on the immediate horizon, Cameo -- the leading marketplace connecting fans directly with their favorite pop culture personalities -- is positioning itself at the center of this long term trend and carving out a unique path forward in the “connection economy.” In 2020 alone, the company fulfilled more than 1.3M magical moments, proving its longstanding theory that t personal relationships and connections will fuel the future of the creator economy.

Join Cameo’s Chief Executive Officer, Steven Galanis, in a fireside chat with Adweek's David Griner about Cameo’s unique vision within the Creator Economy, the economics of its model, and its differentiated approach to creating the most personalized and authentic fan connections on earth 

Attend this session and learn:

  • How personalized relationships and content co-creation is changing the fabric of the creator economy
  • How personal connections can build brands
  • How relationships scale on Cameo
  • How minutes on Cameo translate to long-term value

Featuring

Steven Galanis, Chief Executive Officer, Cameo
David Griner, International Editor, Adweek

Steven Galanis David Griner
1:15 PM - 1:35 PM
Main Stage

The traditional model of media and entertainment is fundamentally outdated — gone are the days when a few executives in a boardroom made all the decisions for what received the green light. Today, the power to produce, publish, and monetize content across platforms — whether it’s shows and movies on streaming services, photos and short-form videos on social media, or podcasts and live streams on audio platforms — lies in the hands of independent creators. 
 
In this session, Chief Executive Officer of BEN Group and digital entertainment and influencer marketing pioneer Ricky Ray Butler will explore this transition and the company's commitment to supporting creator empowerment through AI and technology and the future of advertising as it shifts towards native integrations within content.  
 
Attend this session and learn: 

  • How creators are reinventing modern advertising and taking over the industry  
  • How technology and creators are pioneering this movement and redefining the media and entertainment spaces 
  • How BEN is empowering creators today through AI and technology

Featuring

Ricky Ray Butler, Chief Executive Officer, BEN Group

Ricky Ray Butler
1:40 PM - 2:00 PM
Main Stage

Steven Bartlett is the founder and former CEO of Social Chain, an integrated social media company using its audience of over 80 million people, and 2 billion monthly video views, to build and scale brands that earn a meaningful share of people’s lives.

After stepping away from the incredibly successful marketing agency he created from his university bedroom, at just 21, the now-28-year-old has continued to find success as an investor, award-winning podcaster, and author of “Happy Sexy Millionaire: Unexpected Truths about Fulfillment, Love and Success,” released earlier this year.

In this fireside chat, join Steven and Toby as they discuss Steven’s latest projects including his book, his predictions for the state of social, and how we as marketers can reimagine our creative journeys and our definitions of success.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek
Steven Bartlett, Founder and former Chief Executive Officer, Social Chain

Toby Daniels Steven Bartlett
2:00 PM - 2:05 PM
Main Stage

Main Stage Closing Remarks for Day 3 of SMWNYC.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels
2:15 PM - 2:45 PM
Meetups

*Open to Premium and All-Inclusive Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Kristen Nyhan, Manager, Social Media Content, Delta Air Lines

Kristen Nyhan
Meetups

*Open to Premium and All-Inclusive Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Luz Corona, Community Content Manager, Adweek

Luz Corona
2:30 PM - 3:00 PM
Academy

* Open to Premium and All-Inclusive Pass holders

2020 was unprecedented and many industries saw the impact of a once in a century Pandemic. Whatever happens next, marketers will need to remain just as adaptable and agile. In this session, Tatiana Urriaga will discuss ways to comfortably navigate change, by staying curious in your craft, actively listening to your consumers, and trusting your teammates - with some real life takeaways from her time as a Senior Product Marketing Manager at Peloton.

Attend this session and learn: 

  • How Peloton’s core values empower teams to navigate change
  • How content, creative and media working together are critical to success
  • Why digital marketing is critical to staying nimble when your company is growing quickly

Featuring

Tatiana Urriaga, Senior Product Marketing Manager, Peloton Interactive

Tatiana Urriaga
Academy 2

* Open to Premium and All-Inclusive Pass holders

We are all starting to recognize that AR and VR will be the future of computing. How can we ensure that the mixed reality future is a bright and soulful one?  And what can we do in the near future to creative nourishing augmented/virtual experiences in this unprecedented world?
 
Join Instagram's Global Creative Lead of Augmented Reality Elizabeth Valleau for a deep dive on what's new, what's next and most importantly, what's needed to ensure an empathetic and values-driven future in mixed reality.
 
Attend this session and learn:

  • New and upcoming tech in AR / VR
  • A discussion of values and ethics in an "always on" augmented world
  • Examples of work that deliver business and consumer value with an empathetic mindset

Featuring

Elizabeth Valleau, Global Creative Lead of Augmented Reality, Facebook

Elizabeth Valleau
3:00 PM - 3:30 PM
Academy

* Open to Premium and All-Inclusive Pass holders

From communities organizing relief help, to families staying in touch, to the late night group video calls with friends, human connection has gotten us through this last year when the world has been apart. That power made incredible things happen and instigated incredible change in the world for the better.

Human connection, friendship and relationships make us healthier, happier, more focussed and even make us live longer.

In this session, hear from Helen Lawrence, Global Head of Culture and Community at WhatsApp, as she explores how WhatsApp and other brands have helped bring people together this year and actionable tips for facilitating meaningful conversations in the digital landscape and leveraging the power of authentic connections.

Attend this session and learn:

  • The importance of human connection
  • How brands can be facilitators of conversation, not forcers
  • What amazing things happen when people talk to each other
  • How to live forever. Maybe. Can’t promise this one. 

Featuring

Helen Lawrence, Global Head of Culture and Community, WhatsApp

Helen Lawrence
Academy 2

* Open to Premium and All-Inclusive Pass holders

The newest and most unlikely trend to emerge in 2020 was the public audio group chat funtionality made popular by the Club House app and Twitter via the new @Spaces feature.  Did the pandemic suddenly give us all time to talk again? Ken Gibbs, Head of Social for Prime Video’s Action, Thriller and Horror titles breaks down why we’re all so excited about using our phones … to talk!

Attend this session and learn: 

  • What makes live audio different
  • How to make live audio work for you
  • How the space might evolve this year

Featuring

Ken Gibbs, Head of Series Social, Amazon

Ken Gibbs
3:30 PM - 3:55 PM
Academy

* Open to Premium and All-Inclusive Pass holders

During a tumultuous year for the entertainment industry, AI entertainment titan BEN Group (BEN) continued to deliver results to clients, prioritize advancements in technology, and innovate marketing for brands as the media and entertainment industries revolutionized and began to decentralize. With more people staying home and turning to media as a means for escape and entertainment, influencer marketing became a must-have for brands, who needed to reach audiences where they were spending the most time. On top of this, as marketers look to engage influencers, it can be challenging to navigate the space effectively, making data more important than ever to be successful.
 
In this session, Tyler Folkman, BEN's Head of AI, and Megan Savitt, BEN's VP of Strategy, explore the exponential power of influencer marketing and the power of AI and custom-built algorithms to unleash predictive power to maximize ROI on influencer marketing campaigns for brands. Learn how AI takes the guesswork out of influencer marketing and equips brands like never before.
 
Attend the session and learn:

  • The exponential growth and power of Influencer marketing in today’s digital age 
  • How to make your brand stand-out like never before
  • Using data to leverage machine learning in influencer marketing and maximize ROI

Featuring

Tyler Folkman, Head of Artificial Intelligence, BEN Group
Megan Savitt, Vice President of Strategy, BEN Group

Tyler Folkman Megan Savitt
4:00 PM - 4:30 PM
Academy

* Open to Premium and All-Inclusive Pass holders

Speed and relevance are a key component of how brands interact with customers in a crowded space. Flexibility from teams and the need to understand what is happening in the world and how it's impacting your brand have become a necessity for brands big and small who are now expected to deliver on more encompassing solutions to societal issues.
 
Join Santi Pochat, Head of the Social Lab at Google who will outline the mental models and strategies needed to listen effectively from Social out, craft strategies that are flexible from that while adapting to real time change.
 
Attend this session and learn:

  • How to leverage Social information for signals not answers
  • How to build flexible strategies from Social out to other channels
  • How to leverage insights on a short and long time horizons

Featuring

Santi Pochat, Head of Social Lab, Google

Santi Pochat
6:00 PM - 7:30 PM
Main Stage

From a mere $1.7 billion in 2016, influencer marketing grew to an estimated $9.7 billion industry in 2020. This number is expected to jump to $13.8 billion this year. Much like the cultural, scientific, and intellectual explosion during the European Renaissance, the creative Renaissance we’re experiencing today is quickly reshaping how we see the world, how we interact with each other, and how we can bring joy and positivity into people’s lives.

Join us for the first annual Creator Visionary Awards where we will honor not just the Creators themselves, but the marketing professionals and practitioners who play instrumental roles in support of the creator movement and will continue Adweek’s long tradition of recognizing the remarkable work shaping our culture.

The Creator Visionary Awards is open to the public. Register here for free*

* SMWNYC pass holders automatically have access to the Creator Visionary Awards and do not need to re-register.

 
11:00 AM - 11:20 AM
Main Stage

Kick off Social Media Week's inaugural "Road to CMO Day," with opening remarks by Eric Toda, Global Head of Social Marketing for Facebook. “Road to CMO Day” is a series of programming that will take an in-depth look at the changing role of the CMO and offer inspiration and tangible career advice from senior marketing and social media leaders who successfully navigated the journey. Attendees will gain actionable tips and find inspiration to guide them on their marketing career paths to executive leadership.

Featuring

Eric Toda, Global Head of Social Marketing, Facebook

Eric Toda Toby Daniels
11:25 AM - 11:45 AM
Main Stage

Marketing today is at the brink of unprecedented disruption. An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside-down. Facing an existential crisis, the industry has already seen many CMO roles eliminated and the practice itself fragmented. Marketing must now be completely reimagined and reinvented for the immediate future. 

Join Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard as he discusses this new approach to marketing that will reestablish its relevance and impact, putting its practice back in the driver’s seat to lead brand equity, business growth, and a competitive edge.

Featuring

Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard

Raja Rajamannar
11:50 AM - 12:10 PM
Main Stage

Being a next generation CMO means that you need to be a digital wizard, strategic powerhouse, and an epic storyteller. But most importantly, you need to be an inspiring leader who can rally the team through the daily twists and turns of the marketing organization. After a year of unprecedented change, teams are looking for leaders who can drive the business and truly understand the dynamic needs of the team. Join Shivram Vaideeswaran, Global Head of Brand for Uber as he shares his approach to developing breakthrough teams and how to become an empathetic leader as your career grows.

Featuring

Shivram Vaideeswaran, Global Head of Brand, Uber

Shivram Vaideeswaran
12:15 PM - 12:35 PM
Main Stage

In March 2020, the world stopped. However that did not stop the global collective of coming together to spread joy and creativity during a truly unprecedented time. Katie Puris, Managing Director of Global Business Marketing, took on a global team, built it from scratch, and saw the need for establishing a culture and a foundation. Katie established a way of working that was innovative yet flexible for people joining the team from all over the globe and representative of our commitment as a global team and grounded in realistic fundamental principles.

Join Katie as she discusses her guiding principles that united a culture and fueled creativity for her team. Today's session is the ultimate "how to guide" to create an inclusive environment, inspire great work and ultimately build a wonderful culture that shaped the team for many years to come!

Featuring

Katie Puris, Managing Director of Global Business Marketing, TikTok

Katie Puris
12:40 PM - 1:00 PM
Main Stage

Darwin said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” You can embrace it, or hide from it. Natural behavior is to avoid change, but to be successful in today’s world, those who are standing still are going backwards, so frankly, you have no choice. So with these rapidly changing behaviors, do you have a real understanding of how your customers interact with your brand? How can you improve—and scale—the omnichannel experience to seamlessly serve your customers regardless of how they are interacting with your company in-person or online? This session will help you unlock your inner DIVA (join the session to learn more).
 
Attend this session and learn:

  • The major changes impacting the brand-consumer relationship and the implications
  • How you can take action to gain an unfair advantage and unlock your inner DIVA
  • How to create a culture of learning agility within your organization

Featuring

Sarah Hofstetter, President, Profitero

Sarah Hofstetter
1:05 PM - 1:25 PM
Main Stage

In this session, you’ll hear from Alphonzo Terrell, Global Head of Social and Editorial at Twitter, on his career journey - how it started in the music industry and led to his current position at the center of the public conversation - tapping into the superhero powers marketing and social media professionals possess, and tips for navigating the always-on nature of the industry. 

Featuring

Alphonzo Terrell, Global Head of Social and Editorial, Twitter
Jess Zafarris, Audience Engagement Editor, Adweek

Alphonzo Terrell Jess Zafarris
1:30 PM - 1:35 PM
Main Stage

Thanks for joining us as we wrap SMW's inaugural "Road to CMO Day!"

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels