Mid-to-senior-level marketing leaders and agency executives who are involved in—or are looking to break into—the business of sports marketing.

Adweek’s Sports Marketing Summit is the essential destination for marketers and industry professionals operating within the sports space—or looking to break into this powerful arena. Adweek convenes leaders in the sports marketing space to uncover the latest opportunities, challenges, insights and innovations that are impacting the industry, and share how best marketers and brands can navigate them to power results and deliver lasting impact.   Answer

Brands will always gravitate to sports due to their ability to truly galvanize their fanbases—finding new ways to capitalize on the convening power of sport is a priority for nearly all brand marketers. At Adweek's Sports Marketing Summit, we bring together those in the trenches to share what worked and what didn't to move the needle. All the while providing attendees with exceptional opportunities to develop lasting connections with industry leaders.

May 9, 2024

National Basketball Players Association (NBPA) 

Please take a moment to review eligibility criteria for the Sports Marketing pass types. If you accidentally register for the incorrect pass type (based on your organization and role) you will be notified via email and required to correct your pass type. If you have any questions regarding eligibility, please contact us at eventshelp@adweek.com and we will be happy to assist you in selecting the correct pass type.

Select the Brand and Marketer Pass if you are currently employed at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), in a marketing, brand or product management, management, creative, innovation, production, social media, or operations role.

Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry).

If you are employed at an agency, media organization, business technology (software, mar-tech, ad-tech) or vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses, you are not eligible for the Brand and Marketer Pass.

Select the Agency and Media Pass if you are currently employed at an agency or media organization (includes digital, TV and print media). Or you are a consultant.

Select the Technology, Software and Solution Provider pass if you are currently employed at a business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses. Limited to 3 attendees per company.

If you registered for a virtual pass, you will receive access information 24 hours prior to the event kick off. If you haven’t received it, please check your spam/junk folder.

Recordings will be available for one year from the event for all types of registrations. Please use the email and password used to register for the event to log in. 

Adweek+ subscribers are entitled to a 20% discount off pass rates. If you are an Adweek+ subscriber, please contact us at eventshelp@adweek.com for your discount code.

Additional discounts are available for large groups, students and non-profits, please email eventshelp@adweek.com.

Questions or comments? Email eventshelp@adweek.com and we will be happy to assist you.