8:30 AM - 9:45 AM
9:45 AM - 9:50 AM

A look at what's ahead!

9:50 AM - 10:00 AM
10:00 AM - 10:25 AM

There is a power to perseverance and resilience in sports and life in general, and masterfully integrating this essence into a brand’s marketing strategy is a gateway to inspirational campaigns. DON’T QUIT has differentiated their positioning from the competition in the Sports Nutrition space by amplifying the brand’s commitment to supporting individuals who have overcome adversity on their journey towards greatness. Join Mark French, CEO of DON’T QUIT Sports Nutrition and Kendall Toole, top Peloton Instructor and Mental Health advocate, as they discuss working with their key retail partners to nominate local “hometown heroes” and share their inspiring stories of perseverance.  These “Persevering Profiles” are serving as a beacon of hope and motivation in the community and a model for other brands looking to position themselves in the competitive sports nutrition space.

10:25 AM - 10:50 AM

The world of sports is experiencing a renaissance, awakening new fans and re-energizing those who have had their head in the game for years. And it’s not just audiences that are taking notice as more and more brands are realizing the value and unlimited potential to engage consumers like never before. Discover how connecting mass reach with personalized fan experience is amplifying the impact of major events from the Super Bowl and beyond, resulting in record levels of engagement and business results.  

Join leaders from Genius Sports and the NFL in conversation with ADWEEK as they discuss the nuances that differentiate personalizing the fan experience in sports. In this session, they will explore how brands can craft a personalized narrative that transcends the boundaries of mere spectatorship. Learn what it takes to create a playbook that seamlessly unfolds across multiple channels, from the thunderous roars of the stadium to the immersive engagement of digital platforms, to engage fans in bespoke interactions that elevate their experience. 

10:30 AM - 11:00 AM

Visit Podcast Studio Presented by Ally, 6th Floor to hear from Kendall Toole in conversation with Colin Daniels as part of the Young Influentials podcast. Please note that space is very limited and guests can join on a first-come basis. 

10:50 AM - 11:20 AM
11:00 AM - 11:30 AM

Visit Podcast Studio Presented by Ally, 6th Floor to hear from Michelle Harmon-Madsen, CMO, Sponsor United in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

11:20 AM - 11:45 AM

Hear from Chief Marketing Officers Tammy Henault and Nuria Tarre as they share the latest trends, innovations and successes reshaping sports marketing on a global scale. Explore how the boundaries of traditional marketing are expanding as sports transcend cultural and geographical barriers. From the strategic partnerships that drive international growth to the creative campaigns that capture diverse audiences, they address the opportunities and challenges of reaching global sports fans.

11:45 AM - 12:10 PM

Storytelling and content creation play a pivotal role in sports, from their impact on brand narrative to the profound influence of athlete stories in marketing.

Join leaders from Maximum Effort, TIME Studios, and Wave Sports + Entertainment as they share strategies and techniques that have elevated sports marketing beyond the game. From their experiences producing Welcome to Wrexham, Under Pressure: The U.S. Women's World Cup Team and New Heights with Jason and Travis Kelce, they will share the trials and triumphs they have faced, and you will leave this session ready to navigate the dynamic, evolving role of storytelling and content creation in sports marketing.


12:10 PM - 12:35 PM

Sports have long been a cornerstone of television, captivating audiences with thrilling match ups and historical moments of athletic excellence. And with the rise of streaming channels, sports programming has undergone a transformative shift offering fans unprecedented access to not only a diverse range of sports events, but also dynamic content and enhanced experiences that delights fans beyond the game.

Join ADWEEK for an exciting conversation with Nicole Parlapiano, Chief Marketing Officer at Tubi, Terri Jackson, the Executive Director of the WNBPA, and Jessica McCourt, Head of Partnerships at Malka. They will dive into how the streaming brand is leveraging their platform, recent brand redesign and their programming strategy to engage a younger, more diverse audience. Learn about the partnership with Malka to platform the WNBPA documentary Shattered Glass and why it took passionate women in leadership positions to advocate for carving out space in their marketing strategy to help teams and athletes share their stories.

12:35 PM - 1:35 PM
1:35 PM - 2:00 PM

Who isn't watching women's sports? From unprecedented ratings, attendance, sponsorships and partnerships to increased media coverage and fan engagement, the women's game's surge in popularity overcame a host of challenges to reach its groundbreaking moments. 

Industry experts share their insights into the trials and triumphs shaping this movement, including how their experiences reshaped the narrative of empowerment, and why organizations seized the opportunity to elevate women's sports. It isn’t just a moment, it’s good business. 

2:00 PM - 2:25 PM

There is a symbiotic relationship between brands and glamour of Formula 1. That synergy made Las Vegas an irresistible destination for racing enthusiasts and marketing professionals alike.

Join brand leaders from Amex, Formula 1 and Heineken as they dissect the unique allure of Las Vegas and share how those dynamics propelled brands to flock to Sin City for this event. They will share invaluable insights into the relationship between brand image and Formula 1 prestige and share why Las Vegas is an ideal starting line for brands seeking to leave their mark on the global stage.

2:25 PM - 2:40 PM

Whether you're a brand looking to boost visibility in the space or a sports organization seeking new opportunities, there are a myriad ways you can score big in the world of sports business and live experience.
Sonika Patel of Ticketmaster shares a case study on maximizing fan engagement and driving business growth through strategic partnerships, digital engagement, community outreach, and global expansion.

2:30 PM - 3:00 PM

Visit Podcast Studio Presented by Ally, 6th Floor to hear from Andrea Brimmer, CMO, Ally in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

2:40 PM - 3:10 PM
3:10 PM - 3:20 PM

The ad industry's most important contest is back for a live Brand Play: The ADWEEK Sports Marketing Summit edition.The game is simple. We give a contestant 12 names, and they have to guess whether they think it’s an ad agency or a derby horse. If they get eight right, they’ve won the ADWEEK Sports Minute (and a special prize!). 

3:20 PM - 3:45 PM

Boosting brand visibility and forging deeper connections with consumers are included in the myriad of ways brands can leverage sports partnerships to achieve their marketing objectives. In this session, Andrea Brimmer and Kristyn Cook will uncover the secrets behind successful sports sponsorship and the compelling reasons why brands continue to invest in the game. 

From case studies to insights from their work at Ally Financial and State Farm, join us as they dive into how brands measure ROI and craft impactful strategies that resonate in the hearts and minds of sports enthusiasts, and why this is an arena brands want to be a part of.

3:45 PM - 4:10 PM

The world will once again converge for the pinnacle of athletic competition: the Olympic Games. Beyond mere sports, the Olympics embodies the universal spirit of unity and is a dynamic realm to captivate audiences worldwide – and marketing plays a pivotal role in enhancing this global phenomenon.  

Join Jenny Storms, NBCUniversal and Jess Park, United States Olympic & Paralympic Committee as they share their unique insights into the role of driving excitement and engagement through the power of marketing and explore the innovative approaches and tactics they are employing to attract audiences and elevate the Olympic viewing experience. 

4:10 PM - 4:35 PM

Join Michelle Wie West as she shares her transformation from athlete to investor and entrepreneur. Gain insights into the evolution of her personal brand and the factors influencing her endorsement decisions pre- and post-retirement. Don’t miss this opportunity to hear from Wie West on the transformation of the sport and business of golf and the future it holds for athletes and brands. 

4:35 PM - 4:40 PM

Thank you for joining us! 

4:45 PM - 6:15 PM

Join ADWEEK and your fellow attendees for a reception presented by Nextstar Advertising and CW Sports to network, make lasting connections, and digest and discuss all the content and insights from the day over sips and bites from Captain Morgan, Crown Royal, and Popeyes, followed by an exciting game of knockout on the NBPA court with special guests!