Invite-only!

Welcoming remarks and a look at the event. 

This session will give an exclusive look at Adweek’s first-ever Sustainability Special Report. This subscribers-only publication explores how marketing, media and advertising are responding to the climate crisis. The report looks at how different aspects of these industries are changing: from brand communications and the role of agencies to consumer behavior and media trends. 

Procter & Gamble Chief Brand Officer Marc Pritchard kicks off a day of candid conversations on the role of brands and companies to help improve environmental sustainability. Marc will share examples from P&G’s journey to innovate for more sustainable operations and provide products that meet people’s everyday needs in a sustainable way.

Young entrepreneurs are finding new solutions to once intractable problems around the world. That’s why it’s critical for the private and public sectors to support young people with access to education, technology, and regenerative investments. Join Arielle Gross Samuels, Global Head of Environmental, Social and Governance Business at Meta, Matias Muchnick, CEO and founder at NotCo, and Eric Severson, Chief People & Belonging Officer at Neiman Marcus Group as they explores the intersection of youth and sustainability, and the actions we can all take to build a better future.

One clear path to mitigating climate change in fashion is circularity, which research has shown can reduce 45% of global emissions associated with making products while eliminating waste. But what are the key strategies you can take to get there, and how do you get the consumer on board? In this panel, three retail pioneers will discuss what's next on the circularity frontier and how to keep your customers engaged along the journey. 

With a projected buying power of $1.7 trillion by 2030, Black consumers are an economic force - yet their needs remain underserved. Black businesses, and specifically Black women-owned businesses are starting a growing at a rate that outpaces all other segments – yet their needs also remain underserved. Companies, like Mastercard, however, are making strides toward more equitable experiences by investing in services, products and spending in Black communities. Join Adweek as we hear from Shelley Stewart III, Partner at McKinsey & Company, and Salah Gloss, SVP of Social Impact at Mastercard, discuss how companies can understand Black spending patterns and consumer needs to drive inclusive economic growth and equality.

Now, more than ever, it’s critical that big players in the travel and hospitality industry demonstrate their commitment to caring for people and the environment. Hear from Diana Birkett Rakow, Alaska Airlines’ SVP of Public Affairs & Sustainability on the airline’s path to reduce their carbon, waste and water impacts in one of the toughest sectors to decarbonize, including through innovation, investment, and employee & customer engagement. Also hear from Corinne Hanson, Corporate Director of Sustainability and Impact at SH Hotels & Resorts on hospitality’s role in promoting sustainability in the built environment, using 1 Hotel’s mindful moments to inspire guests toward more sustainable practices and solutions.

As consumers become increasingly invested in the sustainability of the products they know and love, beauty and personal care brands are working to integrate socially responsible practices. But sustainability can’t just be reactive. Businesses must live it as a value — integrating from the inside out. Join Adweek as we hear from The Estée Lauder Companies’ Nancy Mahon and Briogeo’s Nancy Twine on building innovative, sustainable brands.

Having an eco-friendly brand strategy takes center stage for leaders in the food and beverage space. Join Adweek as we hear from Pepsi's Todd Kaplan and Clif Bar & Company’s Roma A. McCaig on their companies' latest sustainability initiatives – from procurement to products to packaging - to help reduce environmental impact.

This year, Adweek is honoring the brand leaders who are transforming industries, products and processes to adapt to a changing climate. As the world works to curb emissions and reduce pollution, radical systemic changes are necessary to avoid the worst outcomes of climate change. These leaders are paving the way: taking risks to innovate, experimenting with a new set of business priorities and redefining what success looks like. After all, the future of business on this planet depends upon it. 

Thank you for joining us!