Making diversity, equity, inclusion and accessibility a marketing priority.
A greater commitment to equity and inclusion has changed how companies view today’s consumers. Cultural diversity has become a priority and everything from product development to customer experience to marketing strategy needs to be rethought to serve the needs of every person. Think of it as inclusive innovation, where creating programs with historically marginalized groups in mind delivers better outcomes for everyone.
At Adweek’s The New Consumer, we’ll examine how inclusive marketing impacts how people spend their money. You’ll get practical insights from industry leaders and subject matter experts on what this means, how it works, and why equitable products and experiences must be table stakes for effective marketing.