Tuesday, May 13, 2025, 3:00 PM - 3:25 PM
TTYL Stage, 2nd Floor
Meet the Team Powered by La Cultura: How Latin voices are shaping social media & brand authenticity
Latino creatives aren’t just “part of the conversation” they’re starting them. This panel spotlights some of the brightest ADCOLOR Latinx community minds behind the strategies, memes, campaigns, and communities dominating your feed.From viral cultural moments to purpose-driven social storytelling, these voices are shaping what brands say and how they say it.
Miguel Lopez Ixta - Need Pastel - Co-Lead Latinx for ADCOLOR and Head of Brand, Need Pastel
Elizabeth Guevara - Deutsch - Co-Lead Latinx for ADCOLOR and Associate Director of Brand Strategy, Deutsch
Irsis Cabral - Wieden + Kennedy - Member Latinx For ADCOLOR Creative Strategy Director, Wieden + Kennedy
Alejandra Salazaar - CROING - Founder and Chief Executive Officer
Elizabeth Guevara - Deutsch - Co-Lead Latinx for ADCOLOR and Associate Director of Brand Strategy, Deutsch
Irsis Cabral - Wieden + Kennedy - Member Latinx For ADCOLOR Creative Strategy Director, Wieden + Kennedy
Alejandra Salazaar - CROING - Founder and Chief Executive Officer



