| 8:20 AM - 9:00 AM | Beauty Battle 66% of Gen Z say digital communities influence their purchase decisions. In the competitive high stakes world of beauty, creators have emerged as the star performers to help brands unlock the power of engaging hard-to-reach communities. Ashley Rudder, Whalar's Head of Creator Partnerships will lead conversations with super-star creators to share their expertise on building relationships through creativity and community engagement.     Melissa Tovar - Creator Julia Friedman - Creator Alessandro - Creator Jamie Gutfreund - Whalar | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:30 PM - 1:10 PM | How Businesses are Future-Proofing for Today and Tomorrow Shopping habits have completely changed over the past two years, paving the way for a new wave of intuitive shopping. Customers are shopping intuitively across channels, moving seamlessly between online and offline for discovery, research and purchase. There is opportunity and urgency in this moment for businesses to ready themselves for whatever comes next. Learn how to use agile automation, machine learning, and first-party data to deliver seamless, connected consumer experiences to deliver results for today and build resilience for tomorrow.   Michael Burke - Google Ann Marinovich - Adweek | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8:20 AM - 9:00 AM | Measure the Impact of Your Podcast Advertisements with Podsights One of the main challenges that advertisers face today when it comes to podcast advertising is measurement. That’s where Podsights comes in to save the day. Podsights is the leading podcast advertising measurement platform. Learn more about who we are and how we can help validate and scale your podcast advertising.  Brigid Judge - Podsights | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:30 PM - 1:10 PM | Tapping the Power of Programmatic to Drive Business Outcomes Join AdTheorent for a fireside chat with Crocs and The Kraft Heinz Company. In the session we will hear first-hand how the brands are driving real-world business results utilizing programmatic, as well as how they’re future-proofing their strategies for cookie deprecation while balancing the need for privacy and personalization. We will explore how they’re activating throughout the funnel to gain consumer mind and wallet share and drive performance. We will also discuss emerging channels and opportunities for 2023.    Andrew Harrison - The Kraft Heinz Company Regina Ilustre - Crocs Nick Cheetany - AdTheorent | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8:20 AM - 9:00 AM | Place-Based Television: A New Way to Reach Adults 18-49 Place-Based Television: A New Way to Reach Adults 18-49 Audiences aged 18-49 are both highly-sought after and an especially difficult demographic to reach; especially within the home as linear TV and popular social platforms like Meta are losing younger viewers/users. While the at-home audience is shrinking, younger viewers can increasingly be found out-of-home, from gyms to restaurants and doctors’ offices. This opportunity opens up the door for an untapped advertising market that better reaches this coveted demographic. With public gathering spaces returned to normal capacities, how can advertisers connect with the 18-49 audience to increase brand awareness and sales? In this session, Atmosphere’s Senior Vice President of Advertising Sales, Jack Mollins will answer this question and discuss why engaging consumers while they’re out-of-home and in a buying mindset is pivotal, especially with an impending recession. Further, he will share strategies on leveraging the power of CTV and DOOH through one platform to engage viewers at scale.   Jack Mollins - Atmosphere Jason Lynch - Adweek | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:30 PM - 1:10 PM | Future of TV & Advertising in the Connected Home The rise of streaming is replacing traditional television across America and the Smart TV home screen is increasingly becoming the last opportunity and touchpoint for an advertiser or media company to capture the attention of audiences before they dip into a streaming service. This session looks at how VIZIO’s integrated approach of owning the hardware, software, and all the data flowing through it can help marketers deliver, measure and optimize relevant and personalized advertising experiences on the biggest screen in the home and across connected devices.  Adam Bergman - Vizio | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5:45 PM - 6:45 PM | Group Black Upfront: Hip Hop 50, Where Culture Lives There is no doubt that Hip Hop is the greatest cultural movement of the last 50 years, maybe of all time. Come experience Hip Hop 50, a first-look window into Group Black’s exclusively curated programming for 2023 featuring the most authoritative voices in Hip Hop. Programming will span from Hip Hop originators across the decades, all the way up to the next-gen who are focused on uplifting the Brown and Black communities who brought us this cultural phenomenon and continue to push its boundaries. Don’t miss the opportunity to learn how brands can authentically connect to this cultural milestone and hear from our partners leading the charge including Mass Appeal, Rock the Bells, Content Cartel, AllHipHop.com, NTWRK and more. This is a can’t miss upfront you’re sure to remember! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||