APRIL 26 – 28, 2022 | A HYBRID SUMMIT
The TV industry has undergone significant, and permanent, upheaval.
The television industry is in the midst of unprecedented change as audiences increasingly gravitate from linear to streaming. And 2022 promises even more seismic shifts, with at least one mega-merger on the horizon and media companies spending more money than ever before to maintain their slice of the streaming pie—while marketers search for new methods of reaching consumers in this brave new convergent TV world. At Convergent TV Summit East —Adweek’s flagship television and streaming event series—we’ll talk to the media executives and creatives who are reshaping the space, and spotlight what’s happens next.
Vice President of Growth and Managed Platforms
The Ad Council
Alvaro De La Rocha
Chief Marketing Officer
John-Michael De Valle
Head of LiveRamp TV Specialist Team
Vice President, Streaming
Senior Director of Publisher Development
Director of Marketing Analytics
Host of Bottomless Brunch at Colman's, Actor in Fear the Walking Dead, Director and Playwright
Chief Executive Officer
ABC Entertainment and Hulu Originals
Vice President, Media Measurement Products
NBC's Sunday Night Football
Senior Director and Head of Media Strategy & Investment
PepsiCo North America
Popular Themes Include
Leveraging TV and streaming channels to reach targeted audiences
The impact of M&A on content and creation
The science of content marketing
Tips for effective measurement patterns
Brand integration in content programming
How to make programming hits for streaming and linear channels
Conversations around this year’s upfronts, including ad spend, programming and the media mix
Your Viewing Experience Includes
3 Days of Content
30 Days of On-demand Access
There's no better place for learning about the latest advertising trends or meeting potential agencies or clients!
The Convergent TV Summit is invaluable to our business. As we navigate the changing media landscape post-COVID, the opportunity to hear from diverse voices across the industry is a fantastic resource in our strategic planning.
Their stellar lineups ensure that you'll always be learning something and they employ technology well for a quality attendee experience.
Fans of Convergent TV
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